5 Benefits of a Social Media Audit

A social media audit is something available to many business owners and influencers alike. It can provide a unique insight into the performance of all of your social media channels and posts. As such, valuable information and data will be uncovered, and this can then be used to devise a strategy to improve overall performance, including impressions, engagement, sales and leads. While we’ve just provided you with a small list of advantages, let’s delve deeper into the benefits of a social media audit:

1. Any issues with a social media campaign will be highlighted

Social media plays a fundamental role in any marketing campaign. Social media can reach hundreds, if not thousands, of people in a short space of time. This gives it a unique selling point (USP) that no other type of marketing has. But what happens if social media isn’t working to your advantage? This is something that a marketer can assess with a social media audit. 

It will highlight any issues that are affecting how well your campaign is going. It will look closely at impressions and engagement, together with views and shares. Once all of the problems have been found, a specialist marketer will be able to make the right improvements to get things going in the right direction again – something that wouldn’t have been possible without a social media audit.

2. Opportunities for lead & sales generation will be uncovered

Something else a social media audit will identify is untapped potential. If you’re not using your social media platforms to your complete advantage, a social media auditor will uncover the potential. In turn, this will lead to increased leads and sales. These are otherwise known as conversions. Conversions will give a social media auditor an insight into whether or not you’ve succeeded in getting your followers to do what you want them to do. 

If the conversions are lacking, then so will your leads and sales. While this can be frustrating for many business owners, a social media audit will help to put the world to rights once again. A social media suit will highlight pain points and any areas that need improvement to discover the true path to increased conversions, including reaching more people, boosting engagement and maximising leads.

3. Insight will be given into the overall performance of social media posts

We’ve just touched on this briefly, but a social media audit will be able to give you some insight into the overall performance of your social media posts. It will tell you which posts are doing well, and why. Perhaps you’re touching on a popular or on-trend topic right now, and people are, clearly, interested. On the other hand, you might be creating social media posts about less popular subjects, and they’re not converting very well. 

Instead of putting all of your time and energy into those subjects, a social media auditor will be able to advise you on some other topics to post about to improve overall performance and, in the process, boost conversions. This is something that can be done with the help of a professional, using the carefully collected relevant data to ensure they can help you in your venture.

4. Chances will be given to stack up against your competitors

Some healthy competition is always a good thing. It always keeps us performing at our best to set ourselves apart from the crowd. This is something that a social media audit will help you do. Find out why your customers might choose to visit your competitors’ social media pages and not yours. What are they doing that you’re not? 

A social media auditor will be able to make these assessments and comparisons for you, therefore providing you with some suggestions and recommendations for your own social media platforms. From more regular posting to vibrant images, there’s always room for improvement when it comes to social media and keeping the spotlight on you.

5. Learn something from the professionals & use those skills moving forward

A social media audit will often include the writing of a report that clients will have complete freedom over. It will often list an action plan so that improvements can be made moving forward, if you continue with their services. Most of the time, the person or company who carried out the social media audit will also ensure the recommended work is carried out, but there’s always an option for you to take the reins yourself. 

This way, you’ll get to learn something about the way in which social media marketing works. It will highlight the issues, but it will also show you how to fix them. This way, you’re learning from your mistakes, ensuring you do not make them again. Learn something from the professionals and use those new skills in the future.

Kumo is a digital marketing agency with over two decades of experience in the marketing industry. We have a complete team of specialists at the helm, including PPC professionals, SEO experts, skilled content writers and dedicated website designers, all of whom work tirelessly to set you apart from your competitors and propel your business into the spotlight. If you would like further information about how we can help you today, get in touch with a member of our friendly, knowledgeable team – we’re always pleased to hear from you.