Blog

The Kumo blog contains a range of digital marketing tips, advice and articles covering an array of topics, as well as some of the latest industry and company news, all written and created by our industry experts.

Robots.txt – Everything You Need to Know

When it comes to crawling your site, the robots.txt file is one of your biggest assets. It exists primarily to inform search engine spiders and other bots which parts of your site they can and can’t access. It’s a file that is supported, and for the most part, obeyed by all of the major search […]

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Google Analytics and GDPR: The Updates You Need to Know About

The new European data protection law GDPR is coming into force on 25 May 2018. It’s going to have implications for all businesses, and especially on those that deal primarily with large volumes of data. Google Analytics is an essential and integral tool for SEO businesses, so you need to be aware of the changes […]

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How Psychology Can Influence Purchasing Behaviour

Having a basic understanding of marketing psychology & behaviour can greatly improve marketing performance and create a basis for new marketing strategies. As most purchases are usually made on impulse, the ability to influence consumer behaviour through subtle cues can make a world of difference on how your marketing campaign will perform. Social Proof (Informational […]

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How to Automate Google AdWords Performance Reports with Google Sheets

When monitoring the performance of your AdWords account, it can be difficult to get the information you need together to be able to make decisions and changes. Below is a script that can be implemented on any account to make that data easier to read and action, without the high cost of external platforms, all […]

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How to Write a (Good) Blog Post on an Unfamiliar Topic

As a digital marketer or copywriter, your job is to produce interesting, engaging content for the target audience of the website you are writing for. However, if you work in an agency, you’re inevitably going to end up having to produce content about something that isn’t your specialist area. Likewise, you might start working in-house […]

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