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Add a Short and Long Description to a Shopify Collections Page Template

Many Shopify themes display the description text for a collections page above the product listings. This can pose a usability issue if your store has large descriptions which consume the viewport, especially on mobile devices. This may lead to increases in bounce rates and drops in conversions rates as users may not scroll to reach […]

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What is a Google Penalty?

A Google penalty is when your site fails to meet Google’s webmaster quality guidelines and as a result is punished by ranking lower in the search results or being removed from the results altogether. There are different types of Google penalty and various things you can do to avoid getting them, as well as recover […]

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2019 Merchant Center Product Data Specification Update

Google introduce changes to their Merchant Center product data specification annually in order to improve the experience for online searchers. This week, the search engine giant announced their imminent updates. What Does This Mean? For those that are not experienced with Google Ads, Google Merchant Center is a tool designed to help you upload your […]

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Creating Website Content For SEO

In a world in which content continues to be king, creating informative, engaging and relevant content for your website is more important than ever. However, creating great content is futile if it isn’t going to reach your target audience. Therefore, all web content must be optimised to ensure it ranks as well as possible in […]

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Utilising Bing Ads to Expand PPC Activity

Many businesses will be utilising Google Ads as the primary platform for their PPC (pay per click) campaigns due to its majority market share within the UK. A question that very often arises from these businesses, is how to we grow our PPC channel further when we have maximised all of the current networks within […]

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