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Signs You Need to Rebrand Your Business

Rebranding your business can be an overwhelming task for any business owner. But as daunting as it might seem, there are several ways in which your company can benefit from it. If you’re thinking about undergoing a rebrand, there are a few things you’ll need to think about first and one of those things is […]

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How to Generate Effective Titles & Headlines

Titles and headlines are an essential part of writing content pieces. They’re what draws your readers to your articles, blog posts, press releases and more, so you must generate well-thought out, captivating titles and headlines in order to get your piece read and understood, but how do you do that successfully?   Apply a few […]

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How to Drive Traffic to Your Blog

Driving traffic to your blog is far more important than you might have otherwise realised. This is because it’s a platform upon which you can present readily-available information that is of high-quality and encourages engagement. In turn, this will help to drive leads, increase conversion rates and improve sales. Hence, having a blog is an […]

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Content Writing Vs Copywriting: Is There a Difference

Despite common belief, content writing and copywriting are two completely different things. Often being referred to interchangeably by those who aren’t themselves writers, copywriting and content writing shouldn’t be combined into the same technique. Depending on what your company or clients want to accomplish, you’ll need to either execute some copywriting or some content writing, […]

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Scraping Product Data for Shopping Feed Optimisation

A key area of performance for Google Shopping campaigns (PPC), or even “free listings” is the quality of the data being submitted to Google Merchant Centre. If there are missing attributes which are required to serve products, a product will become disapproved. If Google expects additional attribute values to be submitted then you may encounter […]

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