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What is Inbound Marketing?

So what exactly is Inbound Marketing? If you have spent any time within the digital marketing industry you will have heard of the term “inbound marketing”. Until fairly recently there was a fantastic resource initially created by Rand Fishkin of Moz fame called inbound.org which was specifically focused on inbound marketing news and articles, this […]

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Happy Birthday Google Chrome

Google Chrome Turns 10 Years Old At the start of the month Google chrome celebrated its 10th birthday, but its users were the ones receiving gifts as the software rolled out an update like never before. Keen-eyed users of the browser will already be aware that Google implement updates to Chrome every 6 weeks but, […]

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What Would Peggy Olson Do? How the Role of the Copywriter Has Evolved Over Time

When I tell people I’m a copywriter, I’m often met by blank faces. Either that, or people assume that I photocopy stuff all day (kind of insulting) or am involved in legal copyright (not the end of the world). Occasionally I start boring people with the origins of the phrase “copywriter” (that advertising texts were […]

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Google Analytics Shortcuts to Save Time and Improve Reporting

Google Analytics has a handy range of shortcuts to help sort data quickly. There’s even a list to find them if you know how to summon it. Simply type a question mark, SHIFT + /, to make the list of commands appear. Here it is: Date Shortcuts Arguably the most useful of the aforementioned keyboard […]

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Google Testing New Shopping / PLA Results with Integrated Rich Media Data

Google is always developing their products to enhance the end user experience, as many pay per click marketers know with the recent removal of sidebar search ads and the imminent launch of the new AdWords interface. Changes to the search engine results page for the end user are generally tested by Google prior to them […]

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