Blog

Marketing is a broad term, and each of those individual processes is very complex. It’s not often something that those who are inexperienced in the field would take on. But whether you’re looking to do it yourself or are new to the industry and are willing to learn, mistakes are made, and we’re here to […]

Short-form content is more widely used in the marketing world than you might have otherwise thought. From micro-copy to e-commerce and everything in between, short-form content can also cover infographics, posters and even short videos. It’s a common content type because it’s cost-effective, less resource-intensive and simple to churn out.  But is short-form content really […]

A social media audit is something available to many business owners and influencers alike. It can provide a unique insight into the performance of all of your social media channels and posts. As such, valuable information and data will be uncovered, and this can then be used to devise a strategy to improve overall performance, […]

Sitemaps and SEO often go hand in hand. It would be rare for the development and design of a brand-new website to go through the motions without a sitemap, for more reasons than one. In this article, we’ll be telling you what a sitemap is, the different types of sitemaps that are used, together with […]

Marketing is a very broad term. It can involve many different types of marketing, including content and influencer marketing, but unless you work closely within the industry, you may not have heard of conversational marketing. In this article, we’ll be taking you through what conversational marketing is, how it works and why it’s important. So […]