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Utilising Bing Ads to Expand PPC Activity

Many businesses will be utilising Google Ads as the primary platform for their PPC (pay per click) campaigns due to its majority market share within the UK. A question that very often arises from these businesses, is how to we grow our PPC channel further when we have maximised all of the current networks within […]

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SEO for Mobiles & Mobile First Indexing

These days, most of us tend to access internet via our phones much more often than on a computer. And when it comes to search, 50-60% of Google searches are estimated to be carried out on mobile devices. For this reason, mobile SEO should play a big part in any SEO campaign. In this blog […]

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The Importance of Domain Metrics

Domain metrics are much discussed in the world of SEO, with many search engine marketeers focussed on improving them. But what are they? When it comes to domain metrics there are a range of different values which we can track to assess a site. From Domain Authority to Citation Flow and Domain Rating, numerous companies […]

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The Importance of Inbound Links

In the last Beginner SEO blog post, we looked at internal linking and why it’s important for SEO. In this next post, we look at links to your website from other sites: why they are important, the value they can bring, and mistakes to avoid. Inbound Links – What Are They and Why Are They […]

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Site Architecture and Internal Linking

There are many different aspects to SEO, as there are many different factors involved in a search engine’s ranking algorithm. However, site architecture and internal linking is one of the fundamentals, as this is what allows search engines to view and assess your site in the first place. So, how does a search engine like […]

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