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According to Hobo, a website should take between 1 and 2 seconds to load completely. The same source also claims that 53% of websites are abandoned if the website takes longer than 3 seconds to load, with a 2-second delay resulting in 87% bounce rates in some cases. With this in mind, it’s never been […]

Both long-form and short-form content are used in the world of content marketing, both for different reasons, as they offer different benefits. In this article, we’ll be going through what long-form and short-form content is, their advantages and what the differences are between the two. Let’s delve further into the world of content and everything […]

Some people might think that hiring a professional digital marketing agency, like us here at Kumo, is just another bill that needs paying each month. But what if we told you that hiring a digital marketing agency can actually increase your return on investment (ROI), almost effortlessly. In fact, it could slow down the rate […]

B2B and B2C are both terms that have likely been heard by most people, but it’s not immediately obvious with regard to what they mean or how they affect the supply chain and those involved with ensuring the supply chain remains strong and unwavering. In this article, we’ll be explaining what B2B and B2C mean, […]

Broken link building is a tedious task, but it’s a necessary one to ensure optimal SEO performance. It can be done by novice marketers and professional SEO specialists alike, but it takes time and effort to achieve excellent results. In this article, we’ll be going through what a broken link is, what it means to […]