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What Are Content Creators?

Whether you’re in the marketing industry or are looking for a career change, you may not be aware of what content creators do or why they’re essential to the smooth-running of any business. From marketing agencies to an in-house team of people who look after a blog and social networking, content creators are everywhere. Without […]

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What is the Difference Between Green Marketing & Sustainable Marketing?

There is such an emphasis placed on environmental change and sustainable practices these days, to the point where businesses can no longer sit idle-by and not make any changes to the way in which they operate. In fact, it could harm a business if they do not take the right steps to being more eco-friendly […]

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What Are Brand Pillars?

Since the dawn of time, business owners have tried every method possible to market their company and generate leads and sales. Those practices only elevated with the introduction of the internet. Now, more business owners than ever before are looking to the net for some help in getting their company, their brand and their values […]

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10 American Spellings You Should Avoid in Your British Copy

It can be difficult to know the difference between American and British spellings when it comes to writing copy. If you’re untrained in the art, then the differences can be so small that they go completely unnoticed, meaning that your British copy could be riddled with Americanisms. This is usually because our word processing programmes […]

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Why is the Customer Journey Important?

Anyone who owns a business knows that it has to be based around the customer in order to ensure increased leads and sales. However, this is often easier said than done. You might think that you know your customers, but do you really? One of the ways in which you can get to know your […]

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