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Getting a decent amount of traffic to your website is one thing, but it’s actually more important to ensure that visitors to your site are staying on it and navigating their way through it for as long as possible. Retaining readers will help to ensure that they learn as much as possible about your business […]

Despite common belief, contact forms are actually an incredibly important part of your website. The page itself will give you an opportunity to connect with visitors to your site which will subsequently convert them into leads, but only if you make your contact form a hit.  The vast majority of the public don’t want to […]

Customer retention essentially involves deterring customers from purchasing goods and services from your competitors. It’s important that you have a number of strategies in place that’ll work to keep the clients you have.  Although, most businesses will focus entirely on gaining new customers as opposed to retaining the ones they already have. This can often […]

Content marketing, according to the Content Marketing Institute, has been defined as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action”, with the keyword there being ‘valuable’. Valuable content shifts the focus of content from […]

Infographics are everywhere. They’re often used in content strategies where information and data needs to be read, understood and processed quickly and as such, they’ve been firmly implemented in numerous marketing campaigns for a variety of different industries and sectors, and for good reason. Often used as either a standalone content piece or to go […]