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Content Writing Vs Copywriting: Is There a Difference

Despite common belief, content writing and copywriting are two completely different things. Often being referred to interchangeably by those who aren’t themselves writers, copywriting and content writing shouldn’t be combined into the same technique. Depending on what your company or clients want to accomplish, you’ll need to either execute some copywriting or some content writing, […]

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Scraping Product Data for Shopping Feed Optimisation

A key area of performance for Google Shopping campaigns, or even “free listings” is the quality of the data being submitted to Google Merchant Centre. If there are missing attributes which are required to serve products, a product will become disapproved. If Google expects additional attribute values to be submitted then you may encounter warnings […]

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How to Build Your Personal Brand

Everyone, no matter who you are or the industry you work in, has a personal brand. It’s something that will pop into the minds of your customers and followers when they hear your company name. Your personal brand is also something that comes up on Google whenever anyone searches for you and it’ll also be […]

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What’s the Difference Between Hub Content & Episodic Content?

Content comes in a variety of different forms and is created for a number of different purposes. Depending on the purpose of the content, you might need to tailor your content to specific people, topics or subjects, for example. So when it comes to hub content and episodic content, there are some questions that need […]

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How to Identify Your Target Audience

Determining and understanding your target audience is an essential part of any content marketing campaign. There are several benefits when it comes to content marketing, including, but not limited to, the following: It creates more effective marketing strategies It will help to increase leads It helps to build relevant, high levels of site traffic It […]

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