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When it comes to digital marketing, it’s important that those who devise marketing campaign,s for example, understand the following in order to execute their roles as effectively and successfully as possible: Who the customer is What the customer wants What drives the customer to, ultimately, make the purchase or commit to a service When the […]

Choosing a domain name might seem like the easiest task in the world when it comes to owning a business that also operates online. But this actually couldn’t be further from the truth. Choosing a domain name is actually one of the hardest and longest decisions a company owner has to make because it has […]

Building connections and partnerships, as well as improving engagement and increasing an audience is essential for anyone looking to stand apart from the crowd. Whether you’re looking to catapult your business into the spotlight and stand out from your competitors or simply improve the amount of views your blog gets, there are ways to help […]

The ‘hero’ section has become a key element of any good quality website. The best part about generating a hero section is that there are plenty of ways in which one can be implemented, ensuring your business stands out from the crowd. But what exactly is ‘hero’ text, why is it so important and how […]

It might be a bit disheartening to learn that your website has a particularly high bounce rate. But it’s important to keep in mind that this could be for a number of different reasons. It shouldn’t be looked at as a failure. It should be viewed more as an opportunity for change and improvement. So […]