Category: SEO

Anyone who owns a business knows that it has to be based around the customer in order to ensure increased leads and sales. However, this is often easier said than done. You might think that you know your customers, but do you really? One of the ways in which you can get to know your […]

Landing pages and homepages are often confused for one another. In some cases, a homepage can be confused for the same thing as a landing page, and vice-a-versa. If you’re new to digital marketing or to website development and design, then you may be wondering what the differences are between the two, and why they […]

The SEO and marketing industry can be turbulent. With all of the updates and algorithms that come into play over the years, the industry would be unrecognisable to someone who was in the business more than ten years ago. But as a result of all of those changes, marketers have to constantly change their strategies […]

The face of marketing is ever-changing in this advancing, digital world, where the goal posts always seem to be moving. But marketing isn’t about finding one formula that can be used time and time again for years on end. Sooner or later, the method you’ve been using will cease to deliver the results you always […]

The digital marketing industry is vast. There are multiple people and entire teams who work tirelessly around the clock to ensure websites and companies are as exposed and as relevant to their customers as possible. Where the everyday internet user won’t understand the work and the many threads that make up the digital marketing tapestry, […]