Creating a website page that ranks well in the search engines requires more than simply adding keywords throughout the content. Modern SEO (search engine optimisation) focuses on providing valuable, relevant and well-structured information that satisfies both the user and the search engines. A well-written SEO-friendly website page will attract organic traffic, improve user engagement and increase the likelihood of converting visitors into customers. In this article, we’ll be explaining how you can write an SEO-friendly website page that will convert. 

 

What is an SEO-friendly website page?

An SEO-friendly website page is a website page that’s designed to help search engines understand its content while delivering a positive experience for visitors. It answers users’ questions clearly, loads quickly, is easy to navigate and follows SEO best practices. The goal here isn’t to simply rank higher in the search engine results pages (SERPs), but it’s to create useful content that meets user intent. But how can you achieve it? Let’s find out. 

 

How to write an SEO-friendly website page

It’s all very well and good for us to tell you that a website page needs to be SEO-friendly, but how can it be done? There are several strategies and tactics that marketers will use to make sure that the content on a website page is SEO-friendly. Here’s how you can write one yourself:

 

Start with keyword research

Every successful SEO website page begins with a keyword. Before writing your content, you need to identify the words and phrases that your target audience uses when searching online. When researching keywords, you should consider search volume, competition level, user-intent-related search terms and long-tail keywords. Long-tail keywords often have lower competition and attract visitors who know exactly what they’re looking for. 

 

Understand search intent

Google aims to deliver pages that best match what the users want. Search intent generally falls into four different categories: informational, navigational, commercial and transactional. Let’s take a look at those in more detail:

• Informational – the user wants certain information
• Navigational – the user wants to search for a specific website
• Commercial – the user is starting to compare products or services 
• Transactional – the user is actively looking to make their purchase

 

Write a strong page title

The page title (also called the SEO title or title tag) is one of the most important ranking factors when it comes to writing an SEO-friendly website page. A good page title should include the primary keyword, be clear and compelling and be around 50-60 characters for good measure. 

 

Create an engaging meta description

Although meta descriptions aren’t a direct ranking factor, they influence click-through rates. A good meta description should be around 150-260 characters, include the target keyword and encourage users to click. 

 

Use a H1 heading

Every website page should have a single H1 heading that clearly describes the page. An example of a H1 in this case would be:

 

How to write an SEO-friendly website page

 

The H1 needs to include your primary keyword for good measure. 

Organise content with headings

We’ve just talked about the importance of solid H!s, but what about the other headings? Use H2s, H3s and H4s in order to create a logical structure within the content. An example of this would be:

 

How to write an SEO-friendly website page

Do keyword research

How to find long-tail keywords

How to analyse search intent 

Write content

Check spelling & grammar

Proofread

Conclusion

 

Write high-quality content

Quality remains one of Google’s top priorities. As such, your content should be original, helpful, accurate, easy to understand, well-researched and comprehensive. Avoid writing merely for keywords and answer the reader’s questions as thoroughly as possible instead. 

 

Use keywords naturally

Natural keyword placement is paramount when it comes to ensuring an SEO-friendly website. As such, you should place your primary keyword naturally in the title, the URL, the H1, the first paragraph, at least one H2, image alt text and the conclusion to the content. In the same breath, you should also avoid keyword stuffing. 

For instance, instead of repeatedly writing ‘SEO friendly page’, ‘SEO friendly page’, ‘SEO friendly page’, you should use different variations like: ‘search-optimised page’, ‘SEO content’, ‘optimised webpage’ and ‘website content’. Search engines will understand these related terms more than repeatedly used keywords. 

 

Write for humans first

The biggest SEO mistake is writing solely for search engines. If users enjoy reading your content, then the search engines will be more likely to reward it. With this in mind, you should be focusing on things like: clear explanations, helpful advice, readable paragraphs, logical flow and easy navigation throughout. 

 

Improve readability

Good readability increases engagement. Visitors will often skim the content they read as opposed to reading every single word that’s displayed on the page. Tips for doing this include: keeping paragraphs short, using bullet points, breaking up long sections, writing in plain English, avoiding unnecessary jargon, using transition words and keeping sentences clear and concise. 

 

Optimise URLs & images

You should optimise many aspects of a website page, most notably the URLs and images related to the site. When it comes to optimising images, you should use descriptive file names, compress images, add relevant alt text, choose appropriate image sizes and use modern image formats when possible. This will improve the user experience (UX0 and support SEO. 

When it comes to optimising URLs, you should use descriptive words that are separated by hyphens. A clean URL will help users and search engines when it comes to navigating and crawling your website. For instance, a bad URL example would be: ‘yourwebsite.com/page?id=45789&cat=98’, but a good URL would be: ‘yourwebsite.com/seo-friendly-website-page’. 

 

Add internal links

Internal links help search engines to discover content and keep visitors on your website. Use descriptive anchor text rather than generic phrases like “click here”. Examples of this would include linking out to related blog posts, product pages, service pages, FAQ pages and contact pages. 

 

Include external links

Link to trustworthy, authoritative sources when relevant, and make sure that they’re also reputable before linking out to them. If you choose only the best quality links, then it will help to support any claims you’re making, improve your overall credibility and help users to find additional information when necessary. 

 

Optimise for mobile users

Most users will browse on mobile devices. According to MobiLoud, mobile represents 62-64% of global website traffic. A positive mobile experience benefits both the user of the site and your SEO. With this in mind, you should ensure that your website page loads quickly, uses a responsive design, has readable text, has clickable buttons and avoids disruptive pop-ups. 

 

Improve page speed

Slow websites can lead to higher bounce rates and lower rankings. There are many ways to improve this aspect of a website, including: compressing images, minifying CSS and JavaScript, using browser caching, enabling compression, reducing unnecessary plugins and using a reliable hosting provider. 

 

Add a clear call to action (CTA)

Every single website page needs a clear CTA that will guide visitors to a desired action. An effective CTA aligns with the page’s purpose, with examples being: ‘contact us’, ‘request a quote’, ‘subscribe to our newsletter’, ‘download a free guide’, ‘shop now’ and ‘book a consultation’. 

 

Keep content fresh

You should regularly view and update your pages. Fresh content signals relevance to both users and search engines, therefore helping when it comes to writing an SEO-friendly website page. With this in mind, you should refresh statistics, links, screenshots, product information, examples and outdated advice. 

SEO mistakes you need to avoid

There are several mistakes that you can make that will essentially undo the SEO work you’ve already done. This is why it’s important to avoid making these mistakes, but how? You first need to know what those mistakes are so that you can make a conscious effort to mitigate any issues. Here are some of the most common SEO mistakes you need to avoid and that you need to keep an eye out for when conducting an audit:

• Keyword stuffing 
• Duplicate content
• Thin content
• Plagiarised content
• Missing headings
• Poor grammar
• Incorrect spellings
• Slow loading pages
• Ignoring mobile optimisation
• Missing image alt text
• Overusing AI-generated content without editing

 

 

Kumo is pleased to provide a wide range of digital marketing services, including content creation, SEO, PPC, website design and more. You can rest assured that our team of dedicated experts can set you apart from your competitors with excellent content creation and copywriting services. If you’d like further information about how we can help you today, get in touch with a member of our friendly, specialist team – we’re always happy to hear from you.