Category: Guide

Simply having a website or another type of presence online just isn’t enough these days. You need people to actually find the online content you’re putting out there. This is where search engine optimisation (SEO) comes in.  Whether you’re running a blog, a business website or an e-commerce store, SEO helps your content to appear […]

Keyword research is the foundation of successful SEO, content marketing and even paid advertising (PPC), to an extent. Whether you’re building a blog, an e-commerce store or a SaaS product, choosing the right keywords determines whether your content is discovered in the search engine results pages (SERPs) or buried down on page ten, for instance.  […]

We’re at the end of the year now, and while most industries are winding down in anticipation of the Christmas season, marketers are revving up. This is usually because Christmas is many businesses’ busiest time of the year. This is why we need to be on the ball at all times, even at Christmas.  But […]

Press releases may seem old-fashioned in a digital world where everything is far more fast-paced. But despite this, they remain a cornerstone of public relations. For us copywriters, mastering the art of crafting a press release means knowing how to balance newsworthiness, clarity and brand voice.  Although this all needs to happen while simultaneously appealing […]

Email marketing remains one of the most effective digital marketing strategies, offering businesses a direct line to their audience. Despite the rise of social media and instant messaging platforms, email continues to deliver a strong return on investment (ROI). With this in mind, we’ve put together a guide to email marketing that you need to […]