Category: Advice

Adapting personas for different channels is paramount when it comes to hitting the right target audience. Without the knowledge of how to be flexible with lots of different marketing methods, you could end up either targeting the wrong audience or not targeting any particular type of audience at all. You need to make sure that […]

If you’re looking to establish a good reputation on social media, then you’ve come to the right place. It’s important that you’re doing this and holding your reputation as a high priority, both online and in the real world. This helps to create a loyal client base that has trust in you. But a business’ […]

Marketing strategies are imperative to successful online statistics and performance. It’s the difference between having zero page views and hundreds at a time. It also is the difference between generating leads and sales and not having any interest in your business at all. A marketing strategy involves a variety of things, such as: content, copy, […]

When it comes to using Google Analytics, there are plenty of benefits to be had, especially if you’re looking to use it to your advantage when creating quality content. Whether you work in marketing or are busy running your own blog, Google Analytics is a great way of generating new content ideas.  You might be […]

Customer reviews have never been so important and worthwhile for businesses. In an age where we rely on technology for the simplest of things, the majority of people who are looking to take up a service or buy a product, no matter what it might be, will look at customer reviews online before purchasing or […]