Category: Advice

Newsjacking is an ever-growing content creation method that is used, sometimes, by content writers. It can be used to create articles, infographics, videos and even podcasts. No matter what spin you want to put on it, newsjacking can be a highly-effective way of spreading the word about your business whilst also reporting on something that […]

Whether you’ve written and submitted a press release before, or if it’s your first time doing it, there is a process that needs to be followed when it comes to submitting a press release. In this article, we’ll be explaining what a press release is, why they’re important and how to distribute one effectively.   […]

Market research is something that is critical to any business, regardless of the industry you work in. Not only will it enable you to learn more about your customers and your competitors, but it will also make you aware of your own products and services with regards to what’s popular, what’s working and what isn’t. […]

71% of internet users will access social media sites and networks at least once a month, according to eMarketer. That equates to around 2.46 billion people worldwide. Social media is the most ideal platform for content creators and influencers alike to make a big splash in terms of establishing a great first impression and retaining […]

As a business owner in a hugely digital and internet-centric world, it’s never been more important, or more easy, to get to know your customers better. Not only can it help to drive sales and draw in new customers, but it also, and arguably more importantly, acts to retain the customer base you have. But […]