Category: Advice

Whether you’ve heard of newsjacking or not, it can prove to be a beneficial tactic when it comes to SEO and content creation. It’s something that journalists, bloggers and markets have been using since we started reporting on current affairs, even pre-dating the internet. But just in case you aren’t sure about what newsjacking is, […]

In this modern, digital age, the terms ‘artificial intelligence’ and ‘machine learning’ are constantly thrown around, especially with the development of digital technology. You might think that both artificial intelligence and machine learning are one in the same, but you’d be mistaken. They’re actually two different  things.  They can be used interchangeably, but they can […]

Everyone knows the importance of a great website, especially if you offer your goods and services online, mostly. No matter the size or scale of your company, a solid, well-performing website is integral to generating leads and securing sales, no matter the industry you work in. However, they should be considered more as an investment […]

The short answer is no, there is no such thing as a right website font. There is no one font that is the go-to for websites in general. However, it is entirely possible to choose the wrong font for your brand. This is because a website font can say a lot about you as a […]

If you’ve got experience in marketing, then you’ll have heard of evergreen content. You’ll likely also have a good grasp on what it is, what it means and why it’s important for SEO. However, if you’re new to the scene, then evergreen content might be something that’s entirely alien to you. If that’s you, then […]