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How to Write for Featured Snippets and Related Questions

Getting those elusive featured snippets in the Google SERPs is a goal for most SEOs – particularly those working on the content side of things. Featured snippets are the small sections of text enclosed in a box that appear at the top of some search results pages (see below). They are very valuable as they […]

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Why should you outsource content writing?

Content creation and business growth are directly linked. Writing is the first impression for potential customers and will influence whether they like and trust your brand. Content is conversation, giving your business a sense of personality and expertise, so getting it right is important. Whether you outsource or insource content writing depends on your content […]

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Online content oversaturation: should we keep writing?

There are over 463,000 Google results for ‘content oversaturation’, and this article is just another one on the list. Some searches produce millions of results, often providing the same information over and over to frustrated searchers. Every month, a staggering 91.8 million new posts are published on WordPress alone. So why do we keep producing […]

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What Would Peggy Olson Do? How the Role of the Copywriter Has Evolved Over Time

When I tell people I’m a copywriter, I’m often met by blank faces. Either that, or people assume that I photocopy stuff all day (kind of insulting) or am involved in legal copyright (not the end of the world). Occasionally I start boring people with the origins of the phrase “copywriter” (that advertising texts were […]

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What Does Your On-Site Content Say About You?

When companies are designing their websites, the focus is often on the look and functionality of the site, meaning that written content can fall by the wayside. But having minimal or low-quality written content on your site (or both!) can really limit the success of your site – or even have an actively negative impact. […]

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