Category: Content

Both long-form and short-form content are used in the world of content marketing, both for different reasons, as they offer different benefits. In this article, we’ll be going through what long-form and short-form content is, their advantages and what the differences are between the two. Let’s delve further into the world of content and everything […]

Meta descriptions. If you work in marketing, you’ll have heard of them before. Depending on the department you’re in, you might know what they are and how to write them, but if you’re new to the game or are simply curious, then you’ve come to the right place. In this article, we’ll be explaining what […]

Content theft is something that almost all content creators will come across at some point or another. Whether you’re creating content for a client or for your own blog, if you find that your content has been stolen, then it’s important to take the correct steps to make sure that the issue is dealt with […]

Long-form content, as the name would suggest, refers to content that has a considerable word count. Generally, long-form content should be more than 900 words long. Alternatively, long-form videos should run for longer than 3 minutes. Long-form content often requires extensive research to deliver information to the right target audience.  Information imparted should be accurate […]

KPIs, or key performance indicators, is a term that’s regularly thrown around businesses, regardless of the industry you work in. But while there are more generic KPIs associated with the marketing industry, there are some that are more bespoke to content marketing specifically. In this article, we’ll be going through what content marketing KPIs are, […]