0115 964 8205

How to Identify Your Target Audience

Determining and understanding your target audience is an essential part of any content marketing campaign. There are several benefits when it comes to content marketing, including, but not limited to, the following: It creates more effective marketing strategies It will help to increase leads It helps to build relevant, high levels of site traffic It […]

Read Article »

How to Repurpose Old Content

Blog content is a fresh, creative way of keeping your readers up to date with company news and industry hints and tips. But like with everything, blog posts can become stale and outdated over time and they would therefore require refreshing and repurposing in order to meet the expectation of today’s modern audience. It will […]

Read Article »

Tips for Keeping Your Blog Up to Date

Ensuring your website has an up-to-date blog or news page is paramount when it comes to building trust between your company and your prospective customers. It lets them know that you’re around and are aware of what’s currently going on in your industry.  Whether you’re an accountant with all the latest end-of-tax-year advice or own […]

Read Article »

What is Microcopy & Where is it Used?

Microcopy is found almost everywhere. Whether you’re scrolling through social media, walking the dog or looking for a new top on your favourite clothing website, chances are, you’re coming across microcopy without even knowing it – that’s the beauty of it. You’re reading it and taking in the message it’s trying to get across, subconsciously. […]

Read Article »

Tips for Carrying Out Effective Keyword Research

Tips for Carrying Out Effective Keyword Research Within the marketing industry, keywords are imperative when it comes to promoting businesses, products and services. The right combination of keywords, inserted into the copy at the right time, can give a company a significant competitive edge. However, when the process of keyword research is over-complicated, it can […]

Read Article »