Category: Copywriting

Content calendars are an integral part of your content strategy and they’re incredibly easy to put together. However, where they might be simple to generate, it can take up a considerable amount of time, depending on how complex you want it to be. Although, it’s an entirely worthwhile task in the long run as it’ll […]

If you’re in the SEO game, you’ll have repeatedly heard the phrase, “content is king”. But a finished piece of content is just the tip of the writerly iceberg. Below the surface, planning forms the mass. Some would assume that coming up with ideas is the easy bit, and sometimes it is, but we’ve all […]

Getting those elusive featured snippets in the Google SERPs is a goal for most SEOs – particularly those working on the content side of things. Featured snippets are the small sections of text enclosed in a box that appear at the top of some search results pages (see below). They are very valuable as they […]

Content creation and business growth are directly linked. Writing is the first impression for potential customers and will influence whether they like and trust your brand. Content is conversation, giving your business a sense of personality and expertise, so getting it right is important. Whether you outsource or insource content writing depends on your content […]

There are over 463,000 Google results for ‘content oversaturation’, and this article is just another one on the list. Some searches produce millions of results, often providing the same information over and over to frustrated searchers. Every month, a staggering 91.8 million new posts are published on WordPress alone. So why do we keep producing […]