Category: Copywriting

Innovation and creativeness often come hand-in-hand. Most of the time, you can’t have one without the other. In order to be creative, you need to be thinking innovatively and vice-a-versa. But why is being both creative and innovative so important for businesses today? You might be thinking that it’s not relevant in your industry.  You […]

Whether you’re in the marketing industry or are looking for a career change, you may not be aware of what content creators do or why they’re essential to the smooth-running of any business. From marketing agencies to an in-house team of people who look after a blog and social networking, content creators are everywhere. Without […]

It can be difficult to know the difference between American and British spellings when it comes to writing copy. If you’re untrained in the art, then the differences can be so small that they go completely unnoticed, meaning that your British copy could be riddled with Americanisms. This is usually because our word processing programmes […]

If you have anything to do with content marketing, or even if you’ve written a dissertation or an academic essay, you’ll have likely heard of a programme called ‘Grammarly’. It’s a way of checking the spelling and grammar of your copy electronically rather than by using the expertise of a qualified copywriter.  However, even copywriters […]

If you’ve got experience in marketing, then you’ll have heard of evergreen content. You’ll likely also have a good grasp on what it is, what it means and why it’s important for SEO. However, if you’re new to the scene, then evergreen content might be something that’s entirely alien to you. If that’s you, then […]