Category: How to

Email marketing is a highly-important tool for business owners these days, especially as we start relying heavily on technology and digital marketing techniques. It’s a powerful resource that builds trust, credibility and a rapport between yourself and your customers, no matter how loyal or new they might be. They need to know that you’re not […]

You might think that writing content is straightforward, especially if it’s not something that you would ordinarily do. Anyone can go online and create content, and then post it online for all to see, but are people actually seeing your work? That depends on how you’ve gone about creating your content. To shed some more […]

The SEO and marketing industry can be turbulent. With all of the updates and algorithms that come into play over the years, the industry would be unrecognisable to someone who was in the business more than ten years ago. But as a result of all of those changes, marketers have to constantly change their strategies […]

LinkedIn is a great social media platform for a variety of professionals, regardless of what you do, have done in the past or the industry you work in. It’s a way of showcasing everything you have to offer a prospective company, whilst also ensuring that your current employer can cross-check your CV against what you […]

Instagram is one of the most popular and successful social media accounts out there, with over 1.35 million users as of 2023, according to Statista. So it’s no surprise that gaining a substantial following has become a competitive minefield. But what can you do to set your gallery apart from everyone else’s and gain your first […]