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When Should I Get Users to Test My Site?

User testing is a highly-effective, popular way of uncovering any problems that might exist within your website or application. In addition to discovering issues with your site, user testing also helps to create empathy with your users and so it’s a win-win for each party. But what is user testing , how can you recruit […]

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How to Improve Website Page Speed

When it comes to your website performance, the speed at which your pages load is paramount. But unless you understand how the metric works, together with any and all influencing factors, you might find it somewhat difficult to improve your website page loading speed. If your website is optimised for speed, you’ll find that the […]

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How Location Pages Will Boost Your SEO

If your business is located in specific parts of the country, or even just one area, then you’ll be able to benefit hugely from the implementation of location pages. Whether you’re situated in one city or across several different continents, a local loading page will help to build organic traffic to your website, allowing people […]

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Signs Your Website Needs a Redesign

According to a study by Blue Fountain Media, 81% of website visitors think less of a business if their website is outdated or visually unappealing. 39% would then think twice about choosing a company for a particular service or product if their website isn’t user-friendly or interesting.  As your strongest marketing tool, your website needs […]

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A Beginner’s Guide to Link Building Strategies

Link building is a marketing, SEO practice that works to acquire backlinks in order to gain authority and trust. This, in turn, will improve your rankings within the search engine, so you’ll be more likely to appear in the Google search results, above your competitors, for instance. A backlink is a link that goes back […]

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