Category: Optimisation

Location based advertising encompasses the tactics designed to help businesses plan and execute marketing activities based on the consumer’s geographic location. The success of these campaigns is largely based on our modern reliance on smartphones, which means that marketers can align marketing efforts with precisely where users are located at any one time. Using the […]

What is m-commerce? M-commerce (the m stands for mobile) is the buying and selling of goods and services through smart phones, tablets, smart watches and smart glasses. More and more people are taking advantage of the convenience of buying and selling on the go. This service has been around since 1997, but was limited to […]