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Google Testing New Shopping / PLA Results with Integrated Rich Media Data

Google is always developing their products to enhance the end user experience, as many pay per click marketers know with the recent removal of sidebar search ads and the imminent launch of the new AdWords interface. Changes to the search engine results page for the end user are generally tested by Google prior to them […]

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Google AdWords Add-On Imports Data to Google Sheets

A beta version of the Google AdWords add-on has officially been rolled to the public. The add-on combines two of Google’s products, AdWords and Google Sheets. It’s pretty easy to both download and use. Once installed, you’ll be able to import data from an AdWords or MCC account. How to Connect the AdWords Add-On Of […]

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How to Automate Google AdWords Performance Reports with Google Sheets

When monitoring the performance of your AdWords account, it can be difficult to get the information you need together to be able to make decisions and changes. Below is a script that can be implemented on any account to make that data easier to read and action, without the high cost of external platforms, all […]

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Reasons Why You Should Start Adopting Native Advertising

Native advertising enables the creation of adverts that resemble a site’s editorial content because it shares the same format. It is one of the quickest growing online media channels. By adopting the site’s environment and presenting ads that feel part of the natural extensions of the feed experience, native ads are less intrusive than typical […]

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Maximising Google Adwords Shopping Return on Ad Spend

The over-arching idea behind this strategy is to find exactly which products are creating the most profit and cut out those that are wasting ad spend. Start with a List You start with a list of every product you sell in the form of your shopping feed. It’s important that you only spend money advertising […]

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