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2019 Merchant Center Product Data Specification Update

Google introduce changes to their Merchant Center product data specification annually in order to improve the experience for online searchers. This week, the search engine giant announced their imminent updates. What Does This Mean? For those that are not experienced with Google Ads, Google Merchant Center is a tool designed to help you upload your […]

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Utilising Bing Ads to Expand PPC Activity

Many businesses will be utilising Google Ads as the primary platform for their PPC (pay per click) campaigns due to its majority market share within the UK. A question that very often arises from these businesses, is how to we grow our PPC channel further when we have maximised all of the current networks within […]

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Targeting LinkedIn Audiences with Bing Ads

Since the acquisition of LinkedIn by Microsoft in 2016, advertisers have been wondering when Microsoft advertising will allow its advertisers to target ad to audiences using LinkedIn profile data. Recently David Pann, the GM of Microsoft Search Advertising, announced that (US) Bing Ads clients can now access profile targeting that will use LinkedIn data for […]

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Google Testing New Shopping / PLA Results with Integrated Rich Media Data

Google is always developing their products to enhance the end user experience, as many pay per click marketers know with the recent removal of sidebar search ads and the imminent launch of the new AdWords interface. Changes to the search engine results page for the end user are generally tested by Google prior to them […]

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Google AdWords Add-On Imports Data to Google Sheets

A beta version of the Google AdWords add-on has officially been rolled to the public. The add-on combines two of Google’s products, AdWords and Google Sheets. It’s pretty easy to both download and use. Once installed, you’ll be able to import data from an AdWords or MCC account. How to Connect the AdWords Add-On Of […]

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