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5 Benefits of Investing in PPC Advertising

There are several reasons as to why PPC advertising is considered to be one of the most effective and worthwhile digital marketing techniques. Just as a quick overview as to what an investment in PPC advertising can do, PPC: Is easy to measure and track Supplies a range of useful data and statistics Can be […]

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Scraping Product Data for Shopping Feed Optimisation

A key area of performance for Google Shopping campaigns (PPC), or even “free listings” is the quality of the data being submitted to Google Merchant Centre. If there are missing attributes which are required to serve products, a product will become disapproved. If Google expects additional attribute values to be submitted then you may encounter […]

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Location Based Advertising

Location based advertising encompasses the tactics designed to help businesses plan and execute marketing activities based on the consumer’s geographic location. The success of these campaigns is largely based on our modern reliance on smartphones, which means that marketers can align marketing efforts with precisely where users are located at any one time. Using the […]

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2019 Merchant Center Product Data Specification Update

Google introduce changes to their Merchant Center product data specification annually in order to improve the experience for online searchers. This week, the search engine giant announced their imminent updates. What Does This Mean? For those that are not experienced with Google Ads, Google Merchant Center is a tool designed to help you upload your […]

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Utilising Bing Ads to Expand PPC Activity

Many businesses will be utilising Google Ads as the primary platform for their PPC (pay per click) campaigns due to its majority market share within the UK. A question that very often arises from these businesses, is how to we grow our PPC channel further when we have maximised all of the current networks within […]

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