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Maximising Google Adwords Shopping Return on Ad Spend

The over-arching idea behind this strategy is to find exactly which products are creating the most profit and cut out those that are wasting ad spend. Start with a List You start with a list of every product you sell in the form of your shopping feed. It’s important that you only spend money advertising […]

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An Introduction to Yahoo Gemini

What Is Yahoo Gemini? In Paid Search expanding upon your campaigns and paid activity is often the key to success, by expanding onto other platforms you are able to reach an audience which you couldn’t previously. With this in mind, Yahoo have launched their own Paid Search platform. Yahoo Gemini is Yahoo’s answer to a […]

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Google Adwords Extended Text Ads

As of 26th October 2016, Google AdWords will no longer support the creation or editing of standard text ads. Standard text ads will however, continue to show alongside extended text ads, but you’ll no longer be able to create or edit standard text ads. Standard text ads are to be replaced by a brand new […]

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Say Farewell to Converted Clicks in Google Adwords

Since the birth of Google’s AdWords brainchild way back in the early 00s, “Converted clicks” has been a viable metric to measure behaviour on your site traffic coming from an ad. Come September 21st 2016, however, it will be officially no longer available with Google saying it has now become an outdated metric. From that […]

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Google Introduces Price Extensions for Adwords

Google have announced their latest AdWords feature – price extensions. Ads now have the ability to showcase some of the advertiser’s prices for relevant services and products, making it easier for users to identify charges before clicking through. Qualified Clicks and Increased Conversions Price extensions appear as multiple rows with one item per row. Here […]

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