Category: PPC

Google have announced their latest AdWords feature – price extensions. Ads now have the ability to showcase some of the advertiser’s prices for relevant services and products, making it easier for users to identify charges before clicking through. Qualified Clicks and Increased Conversions Price extensions appear as multiple rows with one item per row. Here […]

For the last several months or so, Google have been trialling and testing improvements to hotel queries on the search engine in a bid to help hoteliers and guests alike. Driving forward from these trials, Google have rolled out useful revisions to Google Hotel Ads. These changes include wider accessibility to the Google Ads commission […]

Dynamic Remarketing is an exceptional AdWords feature in which you can show specific adverts that target your previous visitors. Not every user will buy from your site straight away, people need time to shop around, find the best deals and view different products from different brands. This is where remarketing comes in to play, more […]

The landscape of the shopping world has changed over the last few years. In a buck against the traditional trend, online shoppers are going against the age old browsing sessions and acting swiftly to snap up products they desire. According to Google Analytics, each mobile shopping trip is now 7% shorter than in the past […]

The Christmas period and the time leading up to it is the busiest time of year for ecommerce stores. In addition to preparing yourself for your own festive activities, you are probably anticipating an increased volume of traffic through your site and with a bit of luck, a higher number of conversions. Juggling the need […]