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Google Adwords Remarketing Lists for Search Ads (RLSA)

Google AdWords Remarketing Lists for Search Ads otherwise known as RLSA’s, give you the opportunity to target users that have previously visited your site with unique adverts, offers, call to actions, landing pages and much more. These users have already visited your website, they may be shopping around for best pricing, they may have added […]

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Setting up Dynamic Countdown Timers in Google Adwords Search Ads

Google have introduced a new countdown feature within AdWords, which is much faster and easier than creating a script, previously the only way to achieve this functionality. This new feature is located directly within the ad creation section and is extremely easy to set up. Simply create a new Text ad like so: From here […]

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Tips for Identifying Negative Keywords for PPC Campaigns

Negative keywords are designed to prevent your adverts from showing for search terms that are not relevant to your site, campaign and objectives. For example if you only sold “blue widgets”, you could add a range of other colours such as “orange widgets” as negative keywords. Negative keywords are an absolute must for any PPC […]

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Google Merchant Promotions

Google recently announced a new feature for use in your AdWords, ppc campaigns that can be found within your Google Merchant Center account. This new feature is named Merchant Promotions. Merchant Promotions allow you to include a special offer alongside your Product Listing Ads (PLA). Google states this additional feature will “Boost your click-through-rate by […]

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