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Tips for Identifying Negative Keywords for PPC Campaigns

Negative keywords are designed to prevent your adverts from showing for search terms that are not relevant to your site, campaign and objectives. For example if you only sold “blue widgets”, you could add a range of other colours such as “orange widgets” as negative keywords. Negative keywords are an absolute must for any PPC […]

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Google Merchant Promotions

Google recently announced a new feature for use in your AdWords, ppc campaigns that can be found within your Google Merchant Center account. This new feature is named Merchant Promotions. Merchant Promotions allow you to include a special offer alongside your Product Listing Ads (PLA). Google states this additional feature will “Boost your click-through-rate by […]

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