Category: PPC

Native advertising enables the creation of adverts that resemble a site’s editorial content because it shares the same format. It is one of the quickest growing online media channels. By adopting the site’s environment and presenting ads that feel part of the natural extensions of the feed experience, native ads are less intrusive than typical […]

The over-arching idea behind this strategy is to find exactly which products are creating the most profit and cut out those that are wasting ad spend. Start with a List You start with a list of every product you sell in the form of your shopping feed. It’s important that you only spend money advertising […]

What Is Yahoo Gemini? In Paid Search expanding upon your campaigns and paid activity is often the key to success, by expanding onto other platforms you are able to reach an audience which you couldn’t previously. With this in mind, Yahoo have launched their own Paid Search platform. Yahoo Gemini is Yahoo’s answer to a […]

As of 26th October 2016, Google AdWords will no longer support the creation or editing of standard text ads. Standard text ads will however, continue to show alongside extended text ads, but you’ll no longer be able to create or edit standard text ads. Standard text ads are to be replaced by a brand new […]

Since the birth of Google’s AdWords brainchild way back in the early 00s, “Converted clicks” has been a viable metric to measure behaviour on your site traffic coming from an ad. Come September 21st 2016, however, it will be officially no longer available with Google saying it has now become an outdated metric. From that […]