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Introducing Google Hotel Ads

For the last several months or so, Google have been trialling and testing improvements to hotel queries on the search engine in a bid to help hoteliers and guests alike. Driving forward from these trials, Google have rolled out useful revisions to Google Hotel Ads. These changes include wider accessibility to the Google Ads commission […]

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Google Adwords Dynamic Remarketing for Ecommerce

Dynamic Remarketing is an exceptional AdWords feature in which you can show specific adverts that target your previous visitors. Not every user will buy from your site straight away, people need time to shop around, find the best deals and view different products from different brands. This is where remarketing comes in to play, more […]

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New Google Shopping Tools & Insights

The landscape of the shopping world has changed over the last few years. In a buck against the traditional trend, online shoppers are going against the age old browsing sessions and acting swiftly to snap up products they desire. According to Google Analytics, each mobile shopping trip is now 7% shorter than in the past […]

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Google Shopping Best Practices to Reach More Shoppers

The Christmas period and the time leading up to it is the busiest time of year for ecommerce stores. In addition to preparing yourself for your own festive activities, you are probably anticipating an increased volume of traffic through your site and with a bit of luck, a higher number of conversions. Juggling the need […]

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Google Adwords Structured Snippet Extensions

On August 27th, Google began rolling out structured snippet ad extensions: advertiser-provided structured information that show with your text ads. This is another great extension that you can take advantage of as ad extensions typically increase click through rates, provide further information to the user, whilst reducing your cost per clicks as they are now […]

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