0115 964 8205

Say Farewell to Converted Clicks in Google Adwords

Since the birth of Google’s AdWords brainchild way back in the early 00s, “Converted clicks” has been a viable metric to measure behaviour on your site traffic coming from an ad. Come September 21st 2016, however, it will be officially no longer available with Google saying it has now become an outdated metric. From that […]

Read Article »

Google Introduces Price Extensions for Adwords

Google have announced their latest AdWords feature – price extensions. Ads now have the ability to showcase some of the advertiser’s prices for relevant services and products, making it easier for users to identify charges before clicking through. Qualified Clicks and Increased Conversions Price extensions appear as multiple rows with one item per row. Here […]

Read Article »

Introducing Google Hotel Ads

For the last several months or so, Google have been trialling and testing improvements to hotel queries on the search engine in a bid to help hoteliers and guests alike. Driving forward from these trials, Google have rolled out useful revisions to Google Hotel Ads. These changes include wider accessibility to the Google Ads commission […]

Read Article »

Google Adwords Dynamic Remarketing for Ecommerce

Dynamic Remarketing is an exceptional AdWords feature in which you can show specific adverts that target your previous visitors. Not every user will buy from your site straight away, people need time to shop around, find the best deals and view different products from different brands. This is where remarketing comes in to play, more […]

Read Article »

New Google Shopping Tools & Insights

The landscape of the shopping world has changed over the last few years. In a buck against the traditional trend, online shoppers are going against the age old browsing sessions and acting swiftly to snap up products they desire. According to Google Analytics, each mobile shopping trip is now 7% shorter than in the past […]

Read Article »