Google Adwords Structured Snippet Extensions

Posted: October 1st, 2015

On August 27th, Google began rolling out structured snippet ad extensions: advertiser-provided structured information that show with your text ads. This is another great extension that you can take advantage of as ad extensions typically increase click through rates, provide further information to the user, whilst reducing your cost per clicks as they are now an important factor in your Ad Rank.

The below image is an example of structured snippets in action:

Setting up Structured Snippet Extensions

It’s really simple to set these new extensions up, simply go to the Ad Extensions tab:

Click on the drop down menu and go to structured snippets:

From here, clicks on the red + Extension button:

Now go to the New Structured Snippet button as seen below:

The structured snippet extension has predefined headers which an advertiser can select from:

  • Amenities
    Examples: WiFi, Swimming Pool, Gym
  • Brands
    Examples: Nest, Nexus, Chromebook
  • Courses
    Examples: Creative Writing, Data Structures, Linear Algebra
  • Degree Programs
    Examples: Business Administration, Accounting, HR Management
  • Destinations
    Examples: Paris, Berlin, London
  • Featured Hotels
    Examples: Luxury Inn, Alpine Lodge, Lakeside Hotel
  • Insurance Coverage
    Examples: Third Party Liability, Collision, Umbrella, Car Rentals
  • Neighbourhoods
    Examples: Financial District, SOMA, North Beach
  • Service Catalogue
    Examples: Oil Change, Smog Check, Tire Alignment
  • Shows
    Examples: The Voyage, Knights, American Dancer
  • Styles
    Examples: Chukka, Cowboy, Combat, Chelsea
  • Types
    Examples: T-Shirts, Mugs, Bags, Pens

Simply add your values as required and click on the blue Save button as seen below:

From here, your structured snippets will go under review, once approved they will begin to show when they are eligible.