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Google have announced their latest AdWords feature – price extensions. Ads now have the ability to showcase some of the advertiser’s prices for relevant services and products, making it easier for users to identify charges before clicking through.
Price extensions appear as multiple rows with one item per row. Here you’ll be able to incorporate your product or service along with a slight description, cost and of course a link to the relevant landing page.
This should hopefully give a searcher most of what they need to know right off the bat to decide whether they are interested. This should theoretically result in more qualified clicks from people who show a stronger chance of converting.
There are a few points to be aware of if price extensions sound like something you’d like to implement.
If these parameters are no hindrance to your campaign then you’re good to get started. The feature has begun rolling out already so you can get looking into them right away.
Price extensions are available at account, campaign or ad group level. To implement them, head over the Ad extensions tab in AdWords and select “Price extensions” from the drop-down menu. From here you’ll be able to access the setup window for a new extension.
As seen in the screenshot, you simply add a header (which will act as a clickable title), description (of up to 25 characters), price, and a final URL. The final URL is the page that clicks will be directed to and doesn’t have to be uniform with other links associated with your ad.
If you run special offers or time limited deals, you’ll be pleased to know that you can schedule extensions, ensuring they’re accurate at any given time and taking away the need to constantly update the prices shown in your ads.
There are a few other important details to take note of before attempting to initiate price extensions.
As you can see, mobile ad extensions take up a considerable amount of room. Not only can there be just the one ad using the feature per page, it also puts the owner in a very prominent position.
This is probably going to ramp up bidding and CPCs as it is likely to encourage even more competition for the coveted number one place and the price extensions that come with it. Keep an eye on your budgets if you start to see this happening.
There’s no doubting that price extensions could be the next big thing as far as retailers and service providers are concerned. Offering an instant way for prospective customers and clients to see both your services and fees, a higher number of qualified leads could potentially be visiting your site.
As an SEO Executive at Kumo since 2015, Tieece oversees the planning and implementation of digital marketing campaigns for a number of clients in varying industries.
When he's not crawling sites or checking Analytics data, you'll often find him (badly) singing along to music that nobody else in the office is in to.
Tieece holds a number of digital marketing accreditations including Google Partners qualifications.