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What’s the Difference Between Bing & Google SEO?

When it comes to marketing, much of it involves ensuring our clients’ content ends up as high up in the SERPs as possible. Where position number one is the most sought-after spot on Google, there are also opportunities for you to rank highly on Bing, if you can’t quite do it on Google. So what […]

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Microsoft Clarity: The New, Free-to-Use Analytics Product Helping to Get More Visitors on Your Site

Microsoft Clarity is a brand new, free-to-use analytics tool that has recently made waves in the digital marketing industry. If you’re looking for a helpful tool that’ll provide data on a number of different things across your website, then Microsoft Clarity could be the programme for you. Despite how basic it appears, it’s actually a […]

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Targeting LinkedIn Audiences with Bing Ads

Since the acquisition of LinkedIn by Microsoft in 2016, advertisers have been wondering when Microsoft advertising will allow its advertisers to target ad to audiences using LinkedIn profile data. Recently David Pann, the GM of Microsoft Search Advertising, announced that (US) Bing Ads clients can now access profile targeting that will use LinkedIn data for […]

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Bing Places for Business Adds Deals & Promotions to Local Listings

Bing Places for Business is a platform to show local business listings within the Bing search engine result pages (SERP) and is very similar in its features to Google My Business. Again Google My Business shows local business information within the Google SERP. A new feature for Bing Places for Business that has been announced […]

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