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Targeting LinkedIn Audiences with Bing Ads

Since the acquisition of LinkedIn by Microsoft in 2016, advertisers have been wondering when Microsoft advertising will allow its advertisers to target ad to audiences using LinkedIn profile data. Recently David Pann, the GM of Microsoft Search Advertising, announced that (US) Bing Ads clients can now access profile targeting that will use LinkedIn data for […]

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Bing Places for Business Adds Deals & Promotions to Local Listings

Bing Places for Business is a platform to show local business listings within the Bing search engine result pages (SERP) and is very similar in its features to Google My Business. Again Google My Business shows local business information within the Google SERP. A new feature for Bing Places for Business that has been announced […]

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