Microsoft Clarity is a brand new, free-to-use analytics tool that has recently made waves in the digital marketing industry. If you’re looking for a helpful tool that’ll provide data on a number of different things across your website, then Microsoft Clarity could be the programme for you.
Despite how basic it appears, it’s actually a fairly robust, incredibly helpful tool that’ll help you to boost your website’s performance and enhance the users’ overall experience. So without further ado, let’s look further into what Microsoft Clarity has to offer.
Microsoft Clarity is a new tool that you can use to measure your website’s performance data. As a free programme with a user interface that’s easy to operate and simple to navigate around, it’s a great way to analyse insights in a bid to improve how well your website ranks in Bing search results.
You’ll be able to see all of that information via a dashboard, making it easier for you to look through and analyse data and user behaviour. It’ll provide you with easy-to-read, basic data and information on interactions, sessions and engagements on your website. As well as that, Clarity has the ability to break website visitors down by country, device type, age and more, allowing you to further understand your audience.
As well as gaining additional knowledge about the people who visit your site and what they might be searching or looking for, it’ll also provide you with all of the information you need to improve your website, tailoring it specifically to the data results acquired when you use Microsoft Clarity. As a free tool, it’s surprising how much you’ll be able to do in such a short space of time.
By using Microsoft Clarity, you’ll be able to fully understand exactly what it is that leads people to your website over your competitors or vice versa in some cases. There’s also the opportunity, with this new tool, to uncover what it is your potential target audience is searching for, allowing you to see the steps they took to get to your website in the first place.
If analytics and insight data is something you can see yourself being particularly passionate about, then you’ll be able to receive personalised messages, updates and notifications, allowing you to check your website’s data even if you’re on the go.
Microsoft Clarity has a number of SEO features available for you to utilise effectively in order to improve tactics and strategies to gain more leads, increase engagement or even get more people to click on your website in the first place with the use of keywords and other key search terms.
Some of the SEO features available from Microsoft Clarity include the following:
Site scanning or crawling capabilities
Clarity will be able to see exactly where visitors to your website are clicking, making it easier for you to identify which areas of the site are most popular or where visitors are drawn to the most. You could then use this data to modify or improve your website depending on the user’s experience.
You’ll even be able to filter where the visitors are clicking, helping to have a more specific understanding of their behaviour when using different parts of your website. This will help to save time and increase productivity when analysing clickmaps and heatmaps in this way.
Although the functionality is rather basic, it’s extremely simple and easy to use, which could make the overall process more efficient. However, there are whispers of future updates becoming available which will eventually give you more options to play with, so watch this space.
Microsoft Clarity looks to be one of the best, free-to-use applications in the industry when it comes to analysing demographics, visitor behaviour, keywords and site audit results. As previously said, we have since been promised several updates, so it might well become even more sophisticated than it already is.
As far as free programmes such as this go, Clarity really does seem to be one of the best if you’re on a budget or simply wish to take advantage of a free tool that’ll help you to boost SEO, increase leads and improve conversion rates. Overall, it’s a handy programme that has a lot to offer.
As an experienced Copywriter, Lorna enjoys creating varied content for an abundance of different industries and sectors. From detailed, informative articles to creative infographics, she's always looking to inject originality into the work she produces. When she isn't working, Lorna runs her own lifestyle blog, plays the guitar and loves to take part in charity runs.