Category: Optimisation

So what exactly is Inbound Marketing? If you have spent any time within the digital marketing industry you will have heard of the term “inbound marketing”. Until fairly recently there was a fantastic resource initially created by Rand Fishkin of Moz fame called inbound.org which was specifically focused on inbound marketing news and articles, this […]

As many SEO’s and Web Developers may be aware, the Google Search Console fetch and render tool is great for identifying issues with render blocking elements on page. It allows allows you to get an instant snapshot of the code and rendered page that Googlebot sees when crawling the specified page on a given web […]

Crawl rate optimisation is the concept of ensuring that search engines efficiently crawl and index pages, particularly ones that are important to your website. Whether your site is a 10 page blog, an informational portal, a national ecommerce store, or anything else, optimising for spiders and bots can effectively point them to your most valuable […]

If content is king, then duplicate content is a really bad king, like King John. But, instead of losing lots of land in France, being excommunicated by the Pope and getting into a civil war, duplicate content signals to search engines that your site is of low quality and not worth ranking high. For e-commerce […]

Businesses today rely heavily on their websites for generating leads, sales and enquiries. Achieving high rankings within the search engines is highly important in order for them to be competitive in their business sector. All too often these websites have issues with their SEO, one of the most common problems we see is that of […]