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The Importance of Inbound Links

In the last Beginner SEO blog post, we looked at internal linking and why it’s important for SEO. In this next post, we look at links to your website from other sites: why they are important, the value they can bring, and mistakes to avoid. Inbound Links – What Are They and Why Are They […]

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Site Architecture and Internal Linking

There are many different aspects to SEO, as there are many different factors involved in a search engine’s ranking algorithm. However, site architecture and internal linking is one of the fundamentals, as this is what allows search engines to view and assess your site in the first place. So, how does a search engine like […]

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Robots.txt – Everything You Need to Know

In this edition of our Beginner SEO series we discuss the Robots.txt file. When it comes to crawling your site, the robots.txt file is one of your biggest assets. It exists primarily to inform search engine spiders and other bots which parts of your site they can and can’t access. It’s a file that is […]

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Why is Metadata Important for SEO?

In this next edition of our Beginner SEO series, we talk about something called metadata. If that means nothing to you, don’t worry – we’re going to start right from the beginning! What is metadata? Metadata is information that is included in the code of a website and provides information about the site to search […]

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What Is SEO?

If you are a business owner or have your own website you will more than likely have heard of the term SEO. But what exactly is SEO? What does it mean? Where did it come from? Our beginner SEO series explains all, as well as the different aspects of SEO and how to carry them […]

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