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How Location Pages Will Boost Your SEO

If your business is located in specific parts of the country, or even just one area, then you’ll be able to benefit hugely from the implementation of location pages. Whether you’re situated in one city or across several different continents, a local loading page will help to build organic traffic to your website, allowing people […]

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9 Signs Your Website Needs a Redesign

According to a study by Blue Fountain Media, 81% of website visitors think less of a business if their website is outdated or visually unappealing. 39% would then think twice about choosing a company for a particular service or product if their website isn’t user-friendly or interesting.  As your strongest marketing tool, your website needs […]

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A Beginner’s Guide to Link Building Strategies

Link building is a marketing, SEO practice that works to acquire backlinks in order to gain authority and trust. This, in turn, will improve your rankings within the search engine, so you’ll be more likely to appear in the Google search results, above your competitors, for instance. A backlink is a link that goes back […]

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What is a Google Penalty?

A Google penalty is when your site fails to meet Google’s webmaster quality guidelines and as a result is punished by ranking lower in the search results or being removed from the results altogether. There are different types of Google penalty and various things you can do to avoid getting them, as well as recover […]

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Creating Website Content For SEO

In a world in which content continues to be king, creating informative, engaging and relevant content for your website is more important than ever. However, creating great content is futile if it isn’t going to reach your target audience. Therefore, all web content must be optimised to ensure it ranks as well as possible in […]

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