Category: Beginners SEO

Simply having a website or another type of presence online just isn’t enough these days. You need people to actually find the online content you’re putting out there. This is where search engine optimisation (SEO) comes in.  Whether you’re running a blog, a business website or an e-commerce store, SEO helps your content to appear […]

Publishing frequency might not seem all too important when it comes to SEO. But it actually plays an integral role in the art of marketing and getting content noticed effectively online. The rate at which you publish blog posts is one of the most misunderstood and underestimated parts of SEO.  While there’s no universal “magic […]

Schema Markup is a form of structured data that helps search engines to better understand the content that exists on your website. By adding this extra layer of information to your website pages, you will make it easier for search engines, like Google, for instance, to interpret your content.  It also enables search engines to […]

A high bounce rate is often seen as a red flag in the world of digital marketing. But the trust is, it’s a lot more complicated than that. Whether it’s good or bad really just depends on several different factors. They include the context, the user intent and the type of website that you actually […]

Keyword research is often considered to be the backbone of successful SEO results. Without the right keywords, even the most well-written, high-quality content will be invisible in the search engine results pages (SERPs), like Google or Bing. The goal of keyword research is not just to find popular search terms.  It’s to discover the right […]