Category: Beginners SEO

Whether you’re a seasoned marketer or a complete novice in this particular practice, it’s always possible for someone to make an occasional mistake when it comes to devising SEO strategies and, subsequently, implementing them. Sometimes, complacency plays a part in this, but more often than not, it’s because the industry and its practices are incredibly fast-moving. […]

A silo is essentially a structure that’s given to a website to make it easier for users to navigate their way through it. It’s a great technique that’s used to visually group and display website pages together, usually by category, that works well for both user experience (UX) and SEO.  Website siloing will generate optimisation […]

Social media, for example, is always providing a consistent stream of content for everyone to view and benefit from. But in this modern age, and as things change, it’s becoming increasingly difficult to target relevant audiences through content marketing alone, which is why marketers are now looking towards community management as a way of reaching […]

You might have heard of link building before if you’re in the industry, but you may not be sure about what it entails and why it’s so important for SEO. If you haven’t come across the term before, however, you’ll need some more guidance on the matter, and that’s where we come in. In this […]

When it comes to marketing, much of it involves ensuring our clients’ content ends up as high up in the SERPs as possible. Where position number one is the most sought-after spot on Google, there are also opportunities for you to rank highly on Bing, if you can’t quite do it on Google. So what […]