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Tips for Keeping Your Blog Up to Date

Ensuring your website has an up-to-date blog or news page is paramount when it comes to building trust between your company and your prospective customers. It lets them know that you’re around and are aware of what’s currently going on in your industry.  Whether you’re an accountant with all the latest end-of-tax-year advice or own […]

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What is Microcopy & Where is it Used?

Microcopy is found almost everywhere. Whether you’re scrolling through social media, walking the dog or looking for a new top on your favourite clothing website, chances are, you’re coming across microcopy without even knowing it – that’s the beauty of it. You’re reading it and taking in the message it’s trying to get across, subconsciously. […]

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Tips for Carrying Out Effective Keyword Research

Within the marketing industry, keywords are imperative when it comes to promoting businesses, products and services. The right combination of keywords, inserted into the copy at the right time, can give a company a significant competitive edge. However, when the process of keyword research is over-complicated, it can have more of a negative impact overall […]

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10 Time-Saving Tips for Effective Project Management

Project management requires a number of skills in order for the process to run as smoothly and as efficiently as possible and one of those many skills will also include time-saving strategies. As a form of time management, saving time when it comes to project planning is paramount to its subsequent, seamless execution. But what […]

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5 Tips for Creating an Infographic that Will Stand Out from the Crowd

Infographics are everywhere. They’re often used in content strategies where information and data needs to be read, understood and processed quickly and as such, they’ve been firmly implemented in numerous marketing campaigns for a variety of different industries and sectors, and for good reason. Often used as either a standalone content piece or to go […]

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