Category: Tips

Tips for Carrying Out Effective Keyword Research Within the marketing industry, keywords are imperative when it comes to promoting businesses, products and services. The right combination of keywords, inserted into the copy at the right time, can give a company a significant competitive edge. However, when the process of keyword research is over-complicated, it can […]

Project management requires a number of skills in order for the process to run as smoothly and as efficiently as possible and one of those many skills will also include time-saving strategies. As a form of time management, saving time when it comes to project planning is paramount to its subsequent, seamless execution. But what […]

Infographics are everywhere. They’re often used in content strategies where information and data needs to be read, understood and processed quickly and as such, they’ve been firmly implemented in numerous marketing campaigns for a variety of different industries and sectors, and for good reason. Often used as either a standalone content piece or to go […]

If you’re in the SEO game, you’ll have repeatedly heard the phrase, “content is king”. But a finished piece of content is just the tip of the writerly iceberg. Below the surface, planning forms the mass. Some would assume that coming up with ideas is the easy bit, and sometimes it is, but we’ve all […]

If you’re one of the lucky people who still has work and financial security in these uncertain times, it’s likely you’re working from home. Many will be over the moon that their commute has shortened to five seconds and that they can sneak in additional snack breaks. But the reality is that it’s not all […]