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How to Build Trust on Your Site

When it comes to business ownership, trust has to be the number one priority. If people do not like the look of your company, products or services then they might not be in a position to trust you even though you might well be offering the very best your industry has to offer. With this […]

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How to Boost Your Email Marketing Campaign This Christmas

Christmas is a crucial time for retailers regardless of the industry you trade in, so with this in mind, you must look to plan your Christmas content and publish it in good time. Many content creators start planning for the festive season in the summer, but it’s not the end of the world if you […]

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How to Make Your Christmas Content Stand Out from the Crowd

Around this time of year, content creators across the globe will be fighting to make their articles, infographics, videos and other pieces of content stand out from the crowd. So now is the time to give your everyday pieces of work a seasonal overhaul just in time for Christmas. But how can you do that, […]

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How to Create Content for Industries You Aren’t an Expert in

Creating content for industries you aren’t an expert in is, in most cases, an integral part of the role of a Copywriter or content creator, especially in the world of digital marketing. With extensive client bases, it’s no wonder that marketers will come across industries and topics that they aren’t familiar with, but what happens […]

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When Should I Get Users to Test My Site?

User testing is a highly-effective, popular way of uncovering any problems that might exist within your website or application. In addition to discovering issues with your site, user testing also helps to create empathy with your users and so it’s a win-win for each party. But what is user testing , how can you recruit […]

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