Category: Sales

The path from a potential customer discovering a business to eventually making a purchase is rarely as simple as clicking an advert and immediately buying a product or service. Modern customers have access to more information than ever before. That’s why it’s important to know and understand the customer journey, from start to finish. So, […]

Some people might think that hiring a professional digital marketing agency, like us here at Kumo, is just another bill that needs paying each month. But what if we told you that hiring a digital marketing agency can actually increase your return on investment (ROI), almost effortlessly. In fact, it could slow down the rate […]

B2B and B2C are both terms that have likely been heard by most people, but it’s not immediately obvious with regard to what they mean or how they affect the supply chain and those involved with ensuring the supply chain remains strong and unwavering. In this article, we’ll be explaining what B2B and B2C mean, […]