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How to Implement Canonical Tags and Why

If content is king, then duplicate content is a really bad king, like King John. But, instead of losing lots of land in France, being excommunicated by the Pope and getting into a civil war, duplicate content signals to search engines that your site is of low quality and not worth ranking high. For e-commerce […]

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SEO Cannibalisation (Keywords) and its Effects

Businesses today rely heavily on their websites for generating leads, sales and enquiries. Achieving high rankings within the search engines is highly important in order for them to be competitive in their business sector. All too often these websites have issues with their SEO, one of the most common problems we see is that of […]

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How to Produce Engaging Product Category Page Content

“Can you produce 500 words for an ergonomic office chairs category page please?” It’s a request that feels akin to Bart Simpson being told to write his name over and over on the blackboard. It’s not meant to be a punishment, but e-commerce category content writing can feel a bit like it sometimes. However, if […]

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Google Chrome Set to Display ‘Not Secure’ Warning for Pages Running over http

Earlier in the year Google announced intentions to move forward with plans to encourage the use of secure HTTPS pages amongst sites and webmasters. In short, Google stated that come October, users accessing webpages with forms, login and other input fields would be met with security warnings. To be exact, Google said: “Beginning in October […]

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SEO Workshop Nottingham University Ingenuity Lab

Kumo were asked to perform a workshop to cover the basics of SEO to graduates and new business owners at The Ingenuity Lab, part of Nottingham University’s Business School in Nottingham. The first portion of the keynote is available on our YouTube channel here: https://www.youtube.com/watch?v=mp5jh39M1KI&t=51s and is also embedded below. The second portion of the […]

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