8 Signs It’s Time to Outsource Your Marketing

Companies and businesses expand, and as the digital landscape continues to change and become increasingly more complex, many organisations will reach a point where managing marketing in-house becomes a challenge. It can be time-consuming and often provides little return on investment (ROI). While outsourcing these marketing ventures might seem daunting and expensive, there are actually many benefits to doing it. 

But how can you tell that when it’s time to pass over the reins? In this article, we’ll be detailing eight signs that you should be aware of that show it’s time to outsource your marketing to an agency that knows how to get the job done, like us here at Kumo. We offer a wide range of digital marketing services, including SEO, content creation, PPC, website design and more. Here are some clear signs that you should pass on the responsibility to our experienced and knowledgeable team:

1. Your growth has plateaued

If your leads and sales have dropped or stalled completely, despite your best efforts, it could indicate that your existing marketing approach has reached its peak. This could be due to a number of things, but it usually happens when your marketing knowledge has run out. 

Give a digital marketing agency, like Kumo, the opportunity to bring in fresh ideas, offer a new perspective and utilise state-of-the-art tools to help you break through that knowledge barrier. 

A marketing agency will not only highlight areas for improvement, but it can also maintain that progress and improve on it as time goes on. This means you’ll have more time to spend running your business, rather than marketing it. 

2. You don’t have the time for consistent marketing

Running a business is no mean feat, and neither is marketing it. But often, the two cannot go hand in hand, simply due to the time needed to do it all. If you have little time to spend on marketing your business, then mistakes can be made as you’ll be rushing. This is often where in-house marketing will fall short and use tools like AI to get the job done. 

While AI is a useful tool in some circumstances, it still requires human editing, proofreading and intervention in order to be an invaluable asset to a marketer’s toolset. If you don’t have the time to learn the ropes or to run thoughtful, effective campaigns, then it’s time to let the professionals get to work on your behalf. 

3. You lack the in-house skills or knowledge

Modern marketing is fast-paced and ever-changing. It’s often multi-layered and covers a wealth of different specialisms, such as search engine optimisation (SEO), PPC, content strategy, data analytics, social media, emailing and more. An outsourced digital marketing agency will have team members on hand who are specialists in their respective fields, so you’ll be able to reap the benefits of having someone working for you who knows the industry and their art form. If your in-house team lacks the knowledge or expertise needed to push your company above and beyond, then it’s time to bring in the experts. 

4. Your marketing results are unclear

If you aren’t sure what’s working and what isn’t, and if you don’t know how to measure those results or get those answers, then a digital marketing agency will be able to help you here. It’s a clear sign that you’re out of your depth and need a professional to lend a helping hand. Digital marketing agencies, such as us here at Kumo, will provide clients with clear KPIs and reporting. 

In addition, they will also track your ROI across your campaigns and keep you in the loop as and when things change. Clear reporting, measurable goals and performance insights are something that a digital marketing agency can provide that will make marketing decisions all the easier. If you’re finding it a challenge to keep track of results, then it’s time to outsource your marketing services to someone in the know.

5. You’re struggling to keep up with industry changes

The marketing industry is in a constant state of flux. Things change all the time, whether that be Google algorithms, AI tools, new platforms or shifting trends. Marketing is ever evolving, and when you don’t have the time or knowledge required to keep up with those changes, it can prove to be a real struggle. 

Marketers are trained and will always have their ear to the ground when it comes to significant changes and how to navigate them successfully and efficiently. If you don’t have direct experience in the industry, then this side of things could prove to be tricky. In this instance, it would be a very clear sign that you need to pass the reins onto the professionals.

6. Your brand & messaging feel inconsistent

If your tone, your brand and your messaging feel disjointed or inconsistent, then it’s time to realign everything. But this is often where the problem lies for people who aren’t marketers by trade. Not only could these inconsistencies cost you time, money and sales, but it could also hurt your credibility and reputation. Outsourcing will help to unify your brand identity and maintain consistency across all touchpoints, no matter how complex. 

7. You’re spending too much on tools & software for little ROI

Businesses that haven’t got any marketing experience will often look to tools and technology to help them, rather than come to the person who can aid them most – digital marketers. It might seem like the best idea at the time to look to such tools, but they can be expensive, especially when you don’t know how to use them to their full potential or if they’re simply not working. If you hire a digital marketing agency, then they will already have the premium and specialist tools needed to get the job done. They will also know how to utilise them in order to get the most out of them. Not only does this improve efficiency, but it also reduces overheads.

8. You need faster, more scalable results

Whether you’re launching a new product, entering a new market or planning rapid expansion, an in-house team may struggle to keep up. External partners can quickly scale your strategy, campaigns and content production to match your growth goals. If you aren’t getting the results you need, essentially, then it’s time to bring in the digital marketing agencies who know what’s best. 

Kumo is a full-service digital marketing agency powered by a skilled and committed team. Based in Nottingham, we work with clients throughout the UK, supporting organisations across diverse sectors to achieve impactful, measurable results. Our expertise covers SEO, PPC, content marketing, web design and more. Reach out to our approachable team to find out how we can help propel your business forward – we’re always here to help.