What Does a Digital Marketing Agency Do?

Digital marketing agencies are the backbone of websites and online businesses. Without digital marketing agencies, most websites and companies wouldn’t get the exposure and visibility they need to target their customers and market to new ones. 

But why are digital marketing agencies so sought after? What magic can they perform that leads to great online results for the businesses they work on behalf of? In summary, it all comes down to a few specialists working together towards one common goal.

That goal is getting their clients noticed online. So, here’s everything that a digital marketing agency, such as us here at Kumo, can do for you, no matter the industry you work in or where in the country you’re based.

They understand a client’s business & their goals

Before delivering the marketing services needed to propel your business into the spotlight, a digital marketing agency, like us here at Kumo, will take the time to get to know you as a person, together with your business and your goals. 

This information then allows us to plan the work needed to reach your goals, as well as our own. Our sole goal is to get you maximum visibility online, as well as increase leads, conversions and sales. 

Working together with our client, and by finding out as much about the business as possible is a great way of tailoring our digital marketing services directly to you. Planned and executed on an individual basis, your digital marketing strategy will be different from that of anyone else.

This, therefore, gives you a bespoke and tailored experience every single time. With this in mind, don’t be surprised if a digital marketing agency starts to press you for information about a wide range of things, from the latest industry news to your most popular products and/or services.

They carry out search engine optimisation services

Search engine optimisation, more commonly known as SEO, is a marketing art and technical service that digital marketers will offer their clients. SEO services are something we’re proud to offer here at Kimo. Without SEO techniques and specialist knowledge, it’s difficult for your website to become as exposed online as possible. 

Without SEO, you will not appear very high up in the search engine results pages (SERPs), which, in turn, has a detrimental effect on leads, conversions and sales. While we want to get you as many enquiries, leads and sales as possible, SEO techniques are something that we draw upon to ensure you receive as much exposure and visibility online as possible. 

The more of that you get, the higher your chances of increasing sales and, therefore, profits. However, it’s imperative that an SEO specialist does this work for you. Our SEO professionals are highly-skilled, fully-trained and have the necessary experience and knowledge needed to provide an impressive service that always gets results. 

In addition, our SEO experts have access to the latest tools and software needed to make sure your SEO game is as high as possible. Not only does this get you noticed, leading to increased sales and enquiries, but it also sets you apart from your competitors, especially if they don’t have an SEO specialist at the helm, as we have here at Kumo.

They can execute pay-per-click advertising services on your behalf

Pay-per-click advertising, better known in the industry as PPC, includes running and managing paid advertising campaigns, including Google Ads, social media advertising and display and retargeting advertising. PPC allows businesses to get immediate visibility with measurable results. This is provided that they have the budget available to do this. 

The PPC experts we have here at Kumo will handle every aspect of this, keeping you in the loop every step of the way. They will get involved with things like advert creation, generating micro-copy, audience targeting, budget management, A/B testing and even performance optimisation. Much like SEO, PPC needs a professional at the helm.

They’re experienced in content marketing services

You cannot have a website, pr PPC, without content. Content runs the show when it comes to digital marketing. It’s far more important than people think it is. This is why content marketers are warning amateurs against the use of AI-generated content. Instead, content marketing needs the help of a human to keep that robotic voice in check. 

Not only can they give AI-generated content a voice and a personality, but that AI-produced content also needs to be checked for spelling and grammatical errors, as well as needing to be fact-checked. However, even with the introduction of AI, content is still as old school as it comes, and the Google algorithm reflects this. 

In fact, the Google search engine still favours quality, long-form content that contains relevant keywords and both internal and external links. It wants content to contain the correct spelling and grammar for the country it’s published in. It also prefers when facts and statistics are backed up with references and sources that are reputable, accurate and as up to date as possible. 

If you do not have any experience in the art of content creation, then all of this can be a lot to juggle. This is why, along with PPC and SEO services, many business owners around the globe will leave content marketing to the professionals. Here at Kumo, we have digital copywriters available who can always be relied upon to produce high-quality content that reads well and seamlessly reflects your brand and your tone of voice.

They can develop websites & perform website design services

Websites would be non-existent without website developers and website designers. This is where Kumo comes in. Not only can we create the content for your website, including blog posts, articles and more, we can also make sure it receives the exposure it needs using expert SEO and PPC techniques. However, we can also create the website of your dreams. 

Whether you have an existing one that needs modernising or need a whole new website to be built, complete with a new domain, leave it up to the professionals here at Kumo to do it all for you. As a team, we come together to create a website that any business owner would be proud to call theirs, setting you apart from competitors who are still using their old, tired website from years ago. 

They’re dedicated to tracking analytics & reporting on them

There are some digital marketing agencies that do not prioritise transparency. However, here at Kumo, we are always keeping our clients in the loop about their performance in the SERPs, alongside many other insights and data metrics. We have the expert tools needed to be able to track your progress. 

From the amount of views a blog post has had to the amount of organic traffic your website receives a week, and everything in between, you can guarantee that we’ll be able to give you the answers you need. 

Not only will we track your performance metrics, but we will also record and report them directly to you on a regular basis. This allows you to see, with complete transparency and trust, how well your website is performing based on the impressive work we’re proud to do for our clients across the country. 

Kumo is pleased to provide SEO, PPC, content creation, website design and a wealth of other digital marketing services to clients throughout the country. Regardless of the industry you work in, you can rest assured that we’ll propel your business into the spotlight, setting you apart from the competition. For further information about how we can help your business with visibility and exposure online, get in touch with a member of our friendly, knowledgeable team today – we’re always happy to hear from you.