6 Ways a Digital Marketing Agency Can Improve Your ROI

Some people might think that hiring a professional digital marketing agency, like us here at Kumo, is just another bill that needs paying each month. But what if we told you that hiring a digital marketing agency can actually increase your return on investment (ROI), almost effortlessly. In fact, it could slow down the rate at which your profits are being made. So, why should you hire a digital marketing agency if you’re hoping to improve your ROI? Let’s take a closer look:

1. Fresh perspectives, ideas & strategies are offered 

A digital marketing agency is made up of a wide range of specialists in the field. They will have many years of combined industry experience, therefore offering a fresh perspective when it comes to problem-solving. They can also provide new and innovative ideas and strategies that work to make sure you stand out from the crowd. The more exposure you have, the more leads and sales you will receive. Therefore, your ROI is maximised with the help of a digital marketing agency.

2. They bring expertise to the table

While you, as a business owner, will have your area of expertise, so do marketers. A digital marketing agency will be made up of different specialists in the marketing field. This can include anything from SEO and optimisation to PPC and content creation, and everything in between. 

With knowledgeable experts in different fields, all of whom will come together to achieve exceptional results for their clients, you’re almost guaranteed excellent results every single time with a digital marketing agency. This is important because without the right exposure, your business will not be discovered. 

As such, a digital marketing agency will have all of the relevant experience and expertise to make sure that your business appears as high up in the search engine results pages as possible. In turn, this increases leads and sales, which is a great ROI when you choose a digital marketing agency to get the job done for you.

3. The right tools are readily available

A digital marketing agency will have all of the tools and software needed to be able to achieve outstanding results for your business. This means that you won’t have to invest any more money into the marketing side of things, unless it’s recommended that outreach is needed, for example. 

Your digital marketing agency will never ask you for additional fees to cover the costs of the tools they use to see analytics, for example. All you’ll have to do is pay a monthly fee, and the digital marketing agency will do the rest for you. This, in turn, saves you money in the long run, whilst also ensuring an increase in leads and sales. As a result, your ROI is maximised with the help of a digital marketing agency.

4. Time can be committed to the job at hand

Many business owners simply don’t have the time to manage their websites, social media accounts, or general marketing campaigns as a digital marketing agency does. An agency will dedicate itself to your business and its marketing for the hours agreed. You’ll have more time, subsequently, to focus on your employees, customers and inner workings of your business, doing what you do best. You can carry on with the smooth running of your company, without having to worry about the marketing side of things, because a digital marketing agency will have you covered. This way, you’ll be far less stretched, giving you the opportunity to focus your attention on other aspects of the business, therefore improving your ROI.

5. Multiple jobs can be done simultaneously 

When it comes to marketing a business, there are many processes involved to make sure that the spotlight shines on you and not your competitors. If you try and do those things yourself, which isn’t recommended if you don’t have the training, qualifications or experience, it could take you four times as long to do the same tasks that a marketing team will do. 

This is because marketing agencies have a team that’s made up of different departments. They’ll have professionals who are each experienced in their dedicated fields, such as SEO, PPC, content creation and website design, to name just a few. 

If you add graphic design and social media management into the mix, and if you decide to do it all yourself, then it will take you six times as long to get the job done. A digital marketing agency will carry out all of those tasks at the same time, often simultaneously. This is yet another reason why a digital marketing agency can improve your ROI – results will be seen far more quickly than if you did it all yourself.

6. You’re not paying anyone in-house to do your marketing for you

While it might seem like a good idea to have an in-house marketing department at your disposal, you might find that it negatively affects your ROI when compared to hiring a digital marketing agency to do it all for you. There will be one fee to pay, often monthly, depending on the contract you have, to one body – the agency themselves. 

This is often a far more cost-effective way of elevating the marketing of your business when compared to hiring multiple people to get the job done. Marketing agencies will already have SEO specialists, PPC professionals, website designers and qualified content writers at their disposal. 

To bring your marketing in-house, you’ll have to employ at least four different people to take on the job. This has increased the costs associated with it when compared to simply hiring a marketing agency to do it for you. This is another way in which hiring a digital marketing agency can improve your ROI.

At Kumo, we deliver a comprehensive suite of digital marketing services to clients throughout the UK. Operating from our Nottingham base, our skilled team specialises in SEO, PPC, content development and website design – each tailored to boost your brand and set you apart. Want to learn more? Get in touch with our friendly, professional team – we’re here to help.