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Google for Creators is something that content marketers use as a highly-effective way of generating high-quality content for a wide range of different audiences. No matter the industry you might be working in, there’s nothing more valuable than decent content to go alongside your website and your brand. But how can Google for Creators help you in your content journey? From the content strategy to the distribution of your content, here’s how Google for Creators can help you to develop your content strategy.


What is Google for Creators?

Google for Creators is a platform that supplies marketers with strategic tools and resources that allows for the creation of original content. Essentially, it aims to aid content creators in their work to ensure they’re as successful as possible in their venture. This platform has been developed and created by Google that guides content creators in following the correct steps and at the right times. 

As well as skills and support, it also provides content creators with inspiration and ideas to help them create a content strategy or write blog posts, articles, infographics and more. Through the use of Google for Creators, those who use it will have a wider audience to reach and long-lasting customer relationships to work with and build upon. 

As such, it’s no wonder that content marketers around the world are using Google for Creators as a way of producing quality content that everyone will want to read. From creating your own website right through to helping you to create some micro-copy for e-commerce reasons, there’s not much that Google for Creators can’t do when it comes to your content strategy. 

Like with anything when it comes to content marketing, you need a plan in place by way of a content strategy. A content strategy is a great way of developing a strong digital presence, improving your personal brand and connecting with your customers, and that’s exactly what Google for Creators can do for you. But if you’re new to the content marketing game, you may not know what a content strategy is or why it’s important, but we’re on hand to help.


What is a content strategy?

A content strategy is a plan that’s put in place that helps you to create and deliver quality content that people will actually want to read and that people will find valuable. There’s no one-size-fits-all approach when it comes to content strategies. But Google for Creators enables a content marketer to put together a more streamlined, bespoke strategy that will work wonders when it comes to the volume of traffic you receive and the leads that are generated. Building a content strategy might sound like hard work, but it’ll mean you reap the rewards in an efficient manner. Essentially, a content strategy will help you to:

  • Organise the content creation process, from start to finish
  • Schedule when, where and how the content is posted online
  • Scope inspiration and potential topics
  • Measure your level of content success using various online tools, such as Google Analytics

What can Google for Creators do for you?

Google for Creators is something that you can use to your advantage if you’re looking to create content that everyone will enjoy and value. Now you know what Google for Creators is, here are just a few ways in which it can benefit you in your content generation quest, especially if you’re a content market:


You’ll be able to write from personal experience or knowledge & expertise

Google looks positively on content that has been written from first hand, personal experience. This is because, when you write something that you don’t know about, the content isn’t really going to be helpful to anyone. That’s why content that has been written with a personality performs better than content that was written only using AI software. Put some of yourself into the content you’re producing, because Google likes to see that. It’s a way to set yourself apart from the others, especially if they regularly rely on AI to write articles. 


It enables you to answer the searcher’s questions

Google almost hands you the questions that people are searching for on a plate. If you search for something on Google, look at the ‘People Also Ask’ drop down box. Start off by searching for a question or a topic and then watch as Google generates other things that people want to know about the same topic. For example, if I searched for “how to drive a car”, then some of the other questions that Google brings up in relation to that includes: 

  • “How can a beginner learn to drive?”
  • “What are the steps of driving a car?”
  • “What are the basics of driving?”
  • “How do you drive your first car?”

Where they won’t all be content-worthy, or even mention-worthy, they ‘re a good starting point if you’re stuck for things to write about or subheadings to include in the main body of your article. Use Google to your advantage when it comes to content creation.


It ensures you stick to the facts

You shouldn’t be writing about things, or making claims about something that aren’t corroborated. Essentially, if it’s word of mouth or simple rumour alone, you should look to steer clear of any such theming or topics. Google is now discouraging websites and resources from making claims that are unsubstantiated. Therefore you’ll know that, unless you’re backing up claims with facts and statistics, your content will never end up at the bottom of the search engine results pages (SERPs). In turn, you’ll establish trust and total confidence with your readers and your customers.


Kumo is a dedicated digital marketing agency with over two decades of specialist experience and knowledge under our belts. If you’re looking to propel your business into the spotlight with expert marketing services, such as SEO, PPC, content writing and website design, then look no further than Kumo for help. If you would like further information, get in touch with a member of our friendly, professional team today – we’re always pleased to hear from you.


Author Biography


As an experienced Copywriter, Lorna enjoys creating varied content for an abundance of different industries and sectors. From detailed, informative articles to creative infographics, she's always looking to inject originality into the work she produces. When she isn't working, Lorna runs her own lifestyle blog, plays the guitar and loves to take part in charity runs.