How to Write a Google Review

Google Reviews have become an essential part of how people make decisions online. Whether someone is looking for a new restaurant, a local plumber or an online retailer, reviews help build trust and shape perceptions. Writing a Google Review not only helps other customers make informed choices but also supports businesses by providing valuable feedback. If you’ve never written one before, this guide will walk you through the process, step by step.

Why should you write a Google Review?

You’d write a Google Review for the same reason why you’d write a review on any other platform – to inform people about your experience with a certain company. From helping other people to either give it a go or steer clear, to providing some constructive feedback, here are a few reasons as to why you should choose to write a Google Review:

• To help others – your experience can guide future customers in making decisions
• To support a business – positive reviews can boost visibility and reputation
• To give feedback – constructive comments help businesses to improve their service
• To boost local SEO – reviews influence how high a business ranks in Google searches
• To warn people – negative reviews are useful as they allow people to avoid scams or rogue traders

How to write a Google Review: a step-by-step guide

While it might seem straightforward and simple to write a review on Google, some things will differ slightly from other reviewing platforms, like Trustpilot. With this in mind, here’s a short guide for writing a review using Google:

Step one: Sign in to your Google account

You need to have an account with Google to make a Google Review. This helps to make sure that the reviews being posted to the platform are authentic and genuine.

Step two: Search for the business 

Open Google and type in the name of the business you want to write the review for. When it loads up, you’ll see the business profile appear on the right-hand side of the page (on desktop) or at the top of the results page (on mobile devices).

Step three: Click on “Write a Review”

In the business profile section, click the “Write a Review” button. On mobile, you may need to scroll down to find it.

Step four: Select your star rating

When writing a Google Review. You need to give it a star rating. This ranges from one star to five stars, with one signifying a very poor experience and five referring to an excellent experience. To be clear, here’s what your star reviews could mean:

• One star – poor experience
• Two stars – experience was below expectations
• Three stars – average experience
• Four stars – good experience
• Five stars – excellent experience

Step five: Write your review

Now is the time for you to say what you want to say about the company you’ve been dealing with and the experience they’ve provided you. When writing your review, you should consider the service or product you used, the quality of the experience, the level of professionalism, staff helpfulness, atmosphere, environment or usability (where applicable) and whether or not you would recommend them to others.

Step six: Add photos

While this isn’t a necessary part of writing a Google Review, it does make your review more authentic and genuine to those who are looking through them. It could be a picture of the product you have bought or the results of the service you’ve received from the company in question.

Step seven: Hit “Post”

Once you’re satisfied with your review, the time has come to publish it on Google. This means that your review will then be visible to others browsing the business profile.

How to write an effective Google Review

There are many things that you need to take into account when writing a Google Review. This helps to make sure it’s as authentic and as genuine as possible. Here are some tips for writing an effective Google Review that everyone can trust:

• Honesty – share your real experience, whether it be positive or negative
• Respect – even if you’ve had problems, be respectful, constructive and polite
• Clarity – don’t be vague, make definite comments about your experience
• Detail – don’t skimp on the details of your experience, whether it’s been positive or negative
• Balance – highlight both the strengths and the weaknesses if your experience has been average, offering constructive criticism, allowing for improvement

How does a Google Review leave its impact?

Every review adds to a business’s reputation and helps future customers, whether that review is good or bad. Positive reviews can encourage others to try a service or buy a product, while thoughtful feedback helps businesses to grow and develop to give people a better experience as time moves on. Your voice genuinely matters in the online community, which is why Google Reviews are imperative for businesses in this modern, digital age.

Kumo provides bespoke digital marketing solutions for businesses throughout the UK. From our Nottingham city centre office, our expert team specialises in SEO, PPC, content creation, web design and more. If you’re looking to take your business to the next level, connect with our approachable team – we’re committed to driving your long-term success.