When you run a marketing blog, it can be tough to decide what to write about. First things first, though, you need to begin by making a content calendar. This is where you’ll be putting all of your ideas, research and dates.
It will help you to keep track of what needs to be written and when it needs to be published. If you want more information about starting a content calendar, then take a look here. In this article, we’re going to be giving you a few ideas that you can run with for your marketing blog.
We’re going to be splitting the topics into educational, how-to, listicle, small business, SEO, PPC, website design, social media, content and conversion-focused blog post ideas and titles for your marketing blog. So, let’s dive right in and get started.
Marketing blogs might seem like all you write about is SEO and websites, but there’s actually a lot more to it than that. Take our very own marketing blog here at Kumo. That’s filled with a wide range of topics and subjects that go far beyond optimisation and website design. With this in mind, let’s take a closer look at all of the article ideas that you can add to your marketing blog to keep it professional and informative:
1. What is Digital Marketing? A Beginner’s Guide
2. How to Create a Digital Marketing Strategy from Scratch
3. The Complete Guide to Content Marketing
4. How Does SEO Work? A Simple Explanation
5. What is Local SEO & Why Does It Matter?
6. How to Create Content Your Customers Actually Want to Read
7. A Beginner’s Guide to Social Media Marketing
8. What is Email Marketing & How Does it Work?
9. How to Measure the Success of Your Marketing Campaigns
10. The Most Important Digital Marketing Metrics to Track
11. How to Build a Marketing Strategy for a Small Business
12. How to Get More Customers from Your Website
13. How to Write a Blog Post That Gets Read
14. How to Improve Your Website’s Search Rankings
15. How to Create a Social Media Content Calendar
16. How to Turn One Piece of Content into X Marketing Assets
17. How to Generate More Leads from Your Website
18. How to Write Better Calls to Action
19. How to Create a Marketing Campaign That Gets Results
20. How to Use Customer Reviews in Your Marketing
21. X Digital Marketing Mistakes Small Businesses Should Avoid
22. X Ways to Promote Your Business Online
23. X Content Marketing Ideas for Small Businesses
24. X Simple Ways to Improve Your Website
25. X Social Media Ideas You Can Use This Week
26. X SEO Tips for Local Businesses
27. X Ways to Get More from Your Marketing Budget
28. X Blog Ideas for Businesses That Have Run Out of Things to Write About
29. X Marketing Trends Worth Paying Attention to
30. X Ways to Turn Website Visitors into Customers
31. The Small Business Guide to Digital Marketing
32. How Much Should a Small Business Spend on Marketing?
33. How to Compete With Bigger Brands Online
34. The Best Marketing Channels for Small Businesses
35. How to Build Brand Awareness on a Small Budget
36. Local Marketing Ideas for Small Businesses
37. How to Get Your First 100 Customers
38. Marketing Strategies That Work for Small Businesses
39. How to Create a Marketing Plan Without a Huge Budget
40. The Biggest Marketing Challenges Small Businesses Face
41. What is SEO & Why is it Important for Your Business?
42. On-Page SEO: Everything You Need to Know
43. Local SEO Tips to Help Customers Find Your Business
44. How to Find Keywords for Your Content
45. SEO vs PPC: Which is Better for Your Business?
46. How Long Does SEO Take to Work?
47. Common SEO Mistakes & How to Avoid Them
48. How to Optimise a Blog Post for Search Engines
49. Why Isn’t Your Website Ranking on Google?
50. The Difference Between Local SEO & Traditional SEO

51. How to Create a Social Media Strategy
52. What Should Your Business Post on Social Media?
53. How Often Should a Business Post on Social Media?
54. Social Media Content Ideas for Small Businesses
55. How to Increase Engagement on Social Media
56. Organic vs Paid Social Media: What’s the Difference?
57. How to Turn Social Media Followers into Customers
58. Social Media Marketing Mistakes to Avoid
59. How to Create Short-Form Video Content for Your Business
60. How to Measure Your Social Media Marketing Results
61. What is Content Marketing?
62. How to Build a Content Marketing Strategy
63. How to Create Content That Generates Leads
64. Why Your Content Marketing Isn’t Working
65. How to Find Content Ideas Your Audience Will Love
66. Evergreen Content vs Trending Content: Which Should You Create?
67. How to Repurpose Your Existing Content
68. How to Build a Content Calendar
69. How to Measure Content Marketing ROI
70. The Biggest Content Marketing Mistakes Businesses Make
71. How to Convert More Website Visitors into Customers
72. 10 Ways to Improve Your Landing Pages
73. How to Write a High-Converting Call to Action
74. Why People Leave Your Website Without Buying
75. How to Create Landing Pages That Generate Leads
76. Conversion Rate Optimisation: A Beginner’s Guide
77. How to Improve Your Online Customer Journey
78. What Makes a Good Landing Page?
79. How to Reduce Website Abandonment
80. How to Turn More Leads into Customers
81. What is PPC Advertising & How Does it Work?
82. Google Ads for Beginners: A Complete Guide
83. How Much Should You Spend on PPC Advertising?
84. X PPC Mistakes That Could Be Wasting Your Budget
85. How to Improve Your Google Ads Conversion Rate
86. PPC vs SEO: Which is Better for Your Business?
87. How to Write Google Ads That Get More Clicks
88. How to Choose the Right Keywords for PPC Campaigns
89. Why Your PPC Campaign Isn’t Getting Results
90. How to Reduce Your Cost Per Click
91. How Good Website Design Can Improve Your Marketing
92. X Website Design Mistakes That Could Be Costing You Customers
93. What Makes a Good Business Website?
94. How to Design a Website That Converts Visitors into Customers
95. Website Design Trends to Watch
96. How Important is Website Speed for Your Business?
97. Mobile-First Website Design: Why it Matters
98. How to Improve Your Website User Experience
99. Does Your Website Make a Good First Impression?
100. X Simple Ways to Improve Your Website Design
Kumo is pleased to provide a wide range of digital marketing services, including content creation, SEO, PPC, website design and more. You can rest assured that our team of dedicated experts can set you apart from your competitors with excellent content creation and copywriting services. If you’d like further information about how we can help you today, get in touch with a member of our friendly, specialist team – we’re always happy to hear from you.
As an experienced Copywriter, Lorna enjoys creating varied content for an abundance of different industries and sectors. From detailed, informative articles to creative infographics, she's always looking to inject originality into the work she produces. When she isn't working, Lorna runs her own lifestyle blog, plays the guitar and loves to take part in charity runs.