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Monthly newsletters might seem outdated or somewhat of a waste of time, but this isn’t actually the case. An increasing number of companies are looking to newsletter distribution as a way to put their business on the map, setting them apart from their competitors successfully. Newsletters provide a wide range of benefits to companies, even now, and we’re going to be discussing those in this article.


1. It helps to establish & maintain a customer-company relationship

By keeping your customers at the forefront of everything you do, including the content you create, you’ll be able to build a solid rapport and establish a relationship with your consumers that they’ll be able to trust. Make your customers the focal point of your business and reflect this in your newsletters. We’ll touch more on this in the point below:


2. They can inform & educate customers

Informative, educational content will always perform well in the search engine results pages (SERPs), if you make your monthly newsletters public, which we recommend. If you have your monthly newsletters emailed out to subscribers, then it might be even more advantageous to keep your content exciting, informative and engaging. 

Instead of telling your readers about a new machine that’s come on the market, explain what the machine is, how it works and how it benefits them, as the consumer. Your customers want to feel valued, so everything you do as a business must have the consumer at the heart of it. Make this clear in your newsletters to them, regardless of whether the newsletters are made public or sent to subscribers of your email list/database.


3. It allows for a wider audience to be reached

A newsletter has the potential to reach a wide range of audiences, no matter the demographic or where they’re located in the world. People who live on the other side of the globe might find your newsletters useful, especially if the content is informative and educational. Not only will you be able to target existing, new and prospective customers, you’ll also be able to increase engagement with those who aren’t even living in the same country – the power of the internet!


4. They’re an affordable content marketing strategy

Newsletters rarely cost a penny for companies. Unless you have absolutely no idea what you’re doing, then you won’t, usually, have to hire a digital marketing agency. However, if you want to free up some time to focus on other aspects of your business, then hiring a content creator within a digital marketing agency will be the best option for you. 

Either way, running a monthly newsletter is an affordable way of getting your brand message out there, as well as the latest company news, offers, competitions and any new services and/or products you’re going to be launching. You’ll be reaping exceptional benefits when it comes to traffic, engagement and, therefore, sales almost effortlessly.


5. They’re low risk by highly-rewarding

The worst that could happen with a newsletter is that you lose engagement. In this unlikely event, you won’t have lost anything and won’t stand to lose anything in the future. If past newsletters were successful and earned you loyal and new customers which, subsequently, increased your sales, then you’ve still benefited from the publication of a newsletter. If engagement wavers and you long longer get traffic from this form of content marketing, then stop spending time on it. Instead, shift your attention onto other forms of content creation, such as blog posts, infographics or entries on social media.


6. They can be tailored for increased engagement & relatability

Depending on the audience you have, you’ll be able to tailor your content specifically to that demographic. There’s no point writing a newsletter detailing that you’ve hit 10,000 followers on Instagram if your audience don’t, generally, use the platform. Just as your everyday content will be bespoke to match the needs and expectations of your readers and.or customers, your newsletters should be the same. In turn, you’ll be able to retain a steady audience no matter what.


7. They can be published indefinitely

No matter how long you’ve had your website and regardless of how long you’re looking to keep it for, newsletters can become a permanent fixture for your brand, with some newsletters even being able to be backdated if need be. With scheduling capabilities on tools such as WordPress, you’ll be able to publish newsletters for as long as you deem fit. This is because it’s free and easy to do, with the right tools. Hiring a digital marketing agency with a content writer or copywriter onboard will be able to write and publish newsletters on your behalf, leaving you more time to focus on what it is you do best.



Kumo Digital have over twenty years’ of digital marketing experience and knowledge to draw upon. With sterling SEO, PPC and content marketing services available to a wide range of clients, you’ll be able to count on us to deliver exceptional results, regardless of the industry you work in. We pride ourselves on setting our customers apart from their competitors with the help and expertise of our professional marketing team. For more information about how we can help you today, get in touch with us at a time to suit you – we’re always happy to hear from you.


Author Biography


As an experienced Copywriter, Lorna enjoys creating varied content for an abundance of different industries and sectors. From detailed, informative articles to creative infographics, she's always looking to inject originality into the work she produces. When she isn't working, Lorna runs her own lifestyle blog, plays the guitar and loves to take part in charity runs.