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Content marketing is an incredibly effective way of putting your business on the map, as opposed to your competitors. It will help to ensure increased leads and sales which, subsequently will ensure the success of a business. But what makes content marketing such an effective tool for companies in this digital age? We’ll be looking more closely at those reasons below:


1. It drives more traffic to your website

As content marketing comes in many forms and uses several different tools to be able to ensure a successful campaign, it can, therefore, bring in a considerable amount of traffic. Social media is one of the main platforms that content marketing specialists will use to help drive more traffic to your website. The more traffic that goes there, the more likely it is that people will start clicking on different pages, including product and service pages. This will, in turn, increase leads, drive conversions and improve sales. 


2. You’ll be able to get the most out of your resources

Content marketing will make full use of every resource you have. If you hire the right team to do it for you, together with the use of paid tools and website space, you’ll be able to build credibility and trustworthiness across the internet and social media platforms. Content marketing can be adapted and moulded to use the resources you already have, such as social media accounts that have already been established.

In most cases, content marketing involves enhancing what you already have, which can make it more affordable than more traditional digital marketing techniques. However, content marketing needs to be used in conjunction with other marketing techniques, such as SEO, as a minimum, and PPC if you’re looking to undoubtedly get your business onto page one of the Google search engine results page (SERP).


3. It helps to give your business more of a personal touch

Salesforce conducted a study in 2020 which found that 66% of customers and clients expected a brand to know and understand their needs and successfully anticipate what it is they’re looking for. Where traditional digital marketing will help with this, content marketing gives a more person touch. 

This will then help to build trust and a rapport between yourself, as the business owner, and your consumers, whether they be repeat customers, new consumers or prospective ones. If you know and understand your audience, then you’ll be able to aim your content marketing directly towards them rather than giving it a more generic feel. This is something that many companies will do to try and draw in general traffic as opposed to favouring their individual demographic and, therefore, customers.


4. You can reach an audience more easily

According to Data Commons, 59.9% of the world’s population are active on the internet, as of 2020. This equates to more than five billion people. More people than ever before are using the internet to find what they need. Even those who liver thousands of miles away could happen across your website and have the opportunity to buy something and have it shipped overseas. This means that there’s never been such a large, worthwhile platform upon which businesses can advertise their products and services. 

With such a large-scale audience ready to be honed in on, it would be a shame to waste such an opportunity. Content marketing will be able to help with this. This is because marketing experts will be able to delve into your company’s demographics, working out what age they are, where they live and what they search for online. This doesn’t just stop with those who live in your country. Your audience can be reached far more easily online with the help of effective content marketing strategies.


5. A variety of topics & subjects can be touched upon

With content marketing, a wide range of content pieces can be used to touch on a number of different topics and subjects. This is what makes content marketing so diverse, adaptable and flexible – any industry can benefit from content marketing. From engineering and manufacturing to retail and catering, no company is too simple or complex to be able to experience the advantages that content marketing techniques have to offer. 

No matter the subject matter, there will be a piece of content that will seamlessly suit the application at hand. Whether you need a short video advertising your services, a 500 word blog post detailing a new product you have available or an infographic which conveys a step-by-step guide on how you execute a certain task, content marketing is something that can be used to ensure your business is exposed to right audience, subsequently guaranteeing business success.


6. It will put you on the same level as your competitors

Your competitors are likely using content marketing already to set their business apart from yours. If other companies are already using it as a way to advertise their business, then you should look to implement it also. It can be used to effectively establish your brand and, therefore, build trust between yourself and your prospective customers. 

Once a content marketing strategy has been decided upon, established and implemented, you’ll be able to deliver high-quality content and provide a focused brand message that’ll be far more powerful than that of your competitors.  The thing, however, is that content marketing needs to be ongoing. One campaign won’t be able to sustain a lifetime of business success. It needs to be managed and executed on a, somewhat, regular basis to ensure you stay ahead of the game.


7. It provides the opportunity to learn more about your audience 

In order to ensure that your marketing campaigns are successful, you need to know exactly who it is you’re wanting to target. There’s no point advertising and running a campaign on Instagram if you’re trying to target those who are aged 50 or over, for example.  Know your demographic and research about which social media platforms you’ll be most likely to reach them on. If you choose to go with a digital marketing agency, they’ll be able to do this sort of research for you and then target an audience accordingly.



Kumo Digital has a team of SEO, PPC and content creation specialists on hand to provide exceptional marketing services that’ll set you apart from your competitors. With over two decades of industry knowledge and experience to draw upon, you’ll be able to count on our team to deliver great results. If you would like further information about how we can help to propel your business into the spotlight, then get in touch with a member of our expert team today – we’re always happy to hear from you.


Author Biography


As an experienced Copywriter, Lorna enjoys creating varied content for an abundance of different industries and sectors. From detailed, informative articles to creative infographics, she's always looking to inject originality into the work she produces. When she isn't working, Lorna runs her own lifestyle blog, plays the guitar and loves to take part in charity runs.