Category: Black Friday

When you think of Black Friday, massive discounts and flash sales immediately come to mind. While slashing prices can drive quick sales, it’s not always sustainable. This is especially the case for small businesses or premium brands that don’t want to devalue their products. The good news?    You don’t need deep discounts to make […]

Every year, the holiday shopping season seems to start earlier, last longer and get noisier. Two days still dominate the retail calendar: Black Friday and Cyber Monday. Marketers often wonder – should we treat them as separate opportunities or combine efforts into one big push? If this is a conundrum that you’re facing, then you’ve […]

Black Friday and Cyber Monday are crucial dates in the marketing calendar. They’re also important dates if you work in retail. Black Friday and Cyber Monday are two days in the year when goods and products are heavily discounted so that consumers can secure a bargain. Over the years, it has become far more competitive […]

It’s that time of year again when everyone starts to anticipate some great deals, sales and discounts, just in time for Christmas. Black Friday is renowned around the world for being one of the biggest sales events before the festive season. Growing in popularity in the UK over the years, Black Friday is something that […]