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Google Analytics Support for Accelerated Mobile Pages (AMP)

The Accelerated Mobile Pages Project (AMP) now has support for Google Analytics. This essentially means that measurements and data accrued through AMP is now easier to view and work with than it was when AMP was first launched as an open source specification. The Accelerated Mobile Pages Project site is: https://www.ampproject.org/. What Is AMP? AMP […]

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Google Analytics Premium Replaced by Analytics 360 & Google Analytics 360 Suite

In a move that could possibly see many businesses and websites gain more from their data, Google has begun rolling out its new and improved analytics tool, Google Analytics 360 Suite. In their own words, the suite is “a set of integrated data and marketing products, designed specifically for the needs of enterprise-class marketers.” Of […]

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