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Google Analytics Shortcuts to Save Time and Improve Reporting

Google Analytics has a handy range of shortcuts to help sort data quickly. There’s even a list to find them if you know how to summon it. Simply type a question mark, SHIFT + /, to make the list of commands appear. Here it is: Date Shortcuts Arguably the most useful of the aforementioned keyboard […]

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What Is 127.0.0.1:8888 in Google Analytics and Can It Be Removed?

Recently we’ve begun to notice a local host address showing up in a fair few Analytics accounts. Not only is a pretty odd, it’s also skewing data, which of course isn’t great. Notice how each perceived session instantly bounces at 0:00. Not huge numbers but 156 of those is sure going to bring your averages […]

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Google Analytics and GDPR: The Updates You Need to Know About

The new European data protection law GDPR is coming into force on 25 May 2018. It’s going to have implications for all businesses, and especially on those that deal primarily with large volumes of data. Google Analytics is an essential and integral tool for SEO businesses, so you need to be aware of the changes […]

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How To Block Referral Traffic in Google Analytics

For any business with a website, Google Analytics should be seen as the “engine room” of your digital marketing campaigns. All website traffic is recorded within Google Analytics, all of those performance goals and KPI’s you set for your website are recorded here. Without Google Analytics business owners will struggle to get a full understanding […]

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Google Analytics Support for Accelerated Mobile Pages (AMP)

The Accelerated Mobile Pages Project (AMP) now has support for Google Analytics. This essentially means that measurements and data accrued through AMP is now easier to view and work with than it was when AMP was first launched as an open source specification. The Accelerated Mobile Pages Project site is: https://www.ampproject.org/. What Is AMP? AMP […]

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