Category: Marketing

Marketing is notorious for its buzzwords. From “omnichannel” to “CAC” and everything in between, marketers often sound like they’re speaking a different language. If you’ve ever nodded along without fully grasping the terminology, you’re not alone. This article breaks down some of the most common marketing jargon and explains what it really means in practical, […]

Halloween isn’t just about costumes, chocolates, pumpkin spice and all things nice – it’s also a prime time for businesses to capture seasonal traffic. Whether you run an e-commerce store, a local business or a blog, October presents a unique opportunity to rank for timely queries and attract new customers. But with limited time and […]

Halloween is more than just costumes, sweets and pumpkins – it’s also a golden opportunity for brands to tap into one of the most powerful human emotions: fear. While fear is typically seen as a negative feeling, in the right context, it can drive curiosity, excitement and action. This is the foundation of fear marketing, […]

Email marketing remains one of the most effective digital marketing strategies, offering businesses a direct line to their audience. Despite the rise of social media and instant messaging platforms, email continues to deliver a strong return on investment (ROI). With this in mind, we’ve put together a guide to email marketing that you need to […]

In the ever-changing world of digital marketing and website design, banner adverts remain a key tool for engaging visitors, promoting offers and increasing conversions. But not all banners are created equal. Two of the most commonly used formats are side banners and fixed (or sticky) banners. Each comes with its own strengths, weaknesses and ideal […]