Category: Marketing

Halloween isn’t just about costumes, pumpkins and trick-or-treaters. There’s a lot more to it than first meets the eye, especially in the world of marketing. For businesses, especially small ones, it’s an opportunity for you to have a little fun with your marketing and to attract attention as a way of giving customers reasons to […]

Businesses have more ways than ever to connect with potential customers. From social media and email marketing to paid advertising and online marketplaces, there’s no shortage of channels to choose from in this day and age. However, while such platforms can be a valuable asset to a business, your website is actually more than just […]

When you run a marketing blog, it can be tough to decide what to write about. First things first, though, you need to begin by making a content calendar. This is where you’ll be putting all of your ideas, research and dates.  It will help you to keep track of what needs to be written […]

International Coffee Day (ICD) is about more than just having an excuse to celebrate a great, authentic cup of coffee. For cafes, restaurants and coffee shops, it’s a useful marketing opportunity that can be used as a way to attract new customers and reengage existing ones.  ICD should be made to work for you, generating […]

Search engine optimisation (SEO) remains one of the most valuable skills in the digital marketing industry. While paid advertising and social media can generate immediate visibility, SEO helps businesses build a sustainable source of organic traffic by improving their presence in the search engine results pages (SERPs).  However, SEO is no longer simply about adding […]