Category: Marketing

As the Christmas season approaches, inboxes become more crowded than at any other time throughout the year. Brands compete for attention with promotions, heartfelt messages and festive greetings. But even then, only a handful of emails will actually stand out from the competition.  The secret often lies in one small but powerful element: the subject […]

The festive season is one of the most important times of the year for marketers and business owners alike. With shoppers eager to spend and competition at its peak, having a clear marketing plan can make all the difference. The weeks leading up to Christmas are your opportunity to connect with customers, boost sales and […]

When you think of Black Friday, massive discounts and flash sales immediately come to mind. While slashing prices can drive quick sales, it’s not always sustainable. This is especially the case for small businesses or premium brands that don’t want to devalue their products. The good news?    You don’t need deep discounts to make […]

Every year, the holiday shopping season seems to start earlier, last longer and get noisier. Two days still dominate the retail calendar: Black Friday and Cyber Monday. Marketers often wonder – should we treat them as separate opportunities or combine efforts into one big push? If this is a conundrum that you’re facing, then you’ve […]

Marketing is notorious for its buzzwords. From “omnichannel” to “CAC” and everything in between, marketers often sound like they’re speaking a different language. If you’ve ever nodded along without fully grasping the terminology, you’re not alone. This article breaks down some of the most common marketing jargon and explains what it really means in practical, […]