Category: Marketing

In the ever-changing world of digital marketing and website design, banner adverts remain a key tool for engaging visitors, promoting offers and increasing conversions. But not all banners are created equal. Two of the most commonly used formats are side banners and fixed (or sticky) banners. Each comes with its own strengths, weaknesses and ideal […]

There are multiple benefits of company newsletters that you might not have thought about, which is why it’s important that as many people as possible are signed up to it. It’s one of the more powerful tools in your digital marketing toolkit. It keeps your audience engaged, nurtures leads and builds strong, long-term relationships. However, […]

In the ever-evolving world of digital marketing, efficiency is everything. Brands and creators are constantly looking for smarter ways to get more mileage out of their content. Two commonly used strategies for this are repurposing and reposting content, but what do they both mean? In this article, we’ll be going through their differences, their advantages […]

Some people might think that hiring a professional digital marketing agency, like us here at Kumo, is just another bill that needs paying each month. But what if we told you that hiring a digital marketing agency can actually increase your return on investment (ROI), almost effortlessly. In fact, it could slow down the rate […]

KPIs, or key performance indicators, is a term that’s regularly thrown around businesses, regardless of the industry you work in. But while there are more generic KPIs associated with the marketing industry, there are some that are more bespoke to content marketing specifically. In this article, we’ll be going through what content marketing KPIs are, […]