Category: Marketing

Digital marketing reviews are recommended by digital marketing agencies, such as us here at Kumo. There are many reasons for this, one benefit being that it helps the marketing firm to understand your business, realise your goals and to take the action necessary to achieve great results for their clients.  Something that comes hand-in-hand with […]

A digital marketing checklist can be a very in-depth, detailed process that most professionals in the field will follow, more so when they have a new client join their list. Not only is it a great way for marketers to stay on top of the work they need to do to help their clients, but […]

Marketing is facing a new concept – AI. There are some mixed feelings about AI in general, not just when it comes to AI use in the marketing industry. But it seems that the implementation of AI has split the industry down the middle, with some finding it useful and others still being wary of […]

According to Elite Business, one in four businesses have already implemented some form of AI in order to support their operations. Of those who have already used AI, and continue to use it in their workplace, 87% reported time savings equating to around 540 hours a year, claims the same source.  Therefore, it’s obvious that […]

If you work in the marketing industry, or even if you own your own business or company, then you’ve likely come across two phrases: demand gen and lead gen. While we’re all aware of the terms, how many of us actually know what they are, what they involve and what they mean for marketing? In […]