Category: Marketing

It’s that time of year again when everyone starts to anticipate some great deals, sales and discounts, just in time for Christmas. Black Friday is renowned around the world for being one of the biggest sales events before the festive season. Growing in popularity in the UK over the years, Black Friday is something that […]

There are plenty of marketing strategies out there that professionals in the industry will use to try and set your business apart from the crowd. However, there is such a thing as a completely ineffective marketing tactic that could hinder your efforts rather than ensure success. With this in mind, we’ve collated a list of […]

Email marketing has long been used as an effective strategy in the industry. But regardless of how popular it has been, and continues to be, it’s still possible to go about it the wrong way. Whether you’re a seasoned marketer or a budding novice, you’re likely making at least one email marketing mistake that’s featured […]

Push notifications might seem annoying for some, but for others, particularly business owners, they’re actually an incredibly beneficial feature to have. Provided the push notifications you’re sending your customers are relevant and frequently delivered, you’ll soon be repairing the benefits. According the research, customers admitted that they were more likely to use an app when […]

We hear about influencers every single day. Whether they appear in the news or on reality television, we’re not short of online influencers these days. However, where many people find it to be a somewhat easy way of earning big bucks, others will use the influence they have over others, which can be significant in […]