Category: Marketing

In the ever-evolving world of digital marketing, efficiency is everything. Brands and creators are constantly looking for smarter ways to get more mileage out of their content. Two commonly used strategies for this are repurposing and reposting content, but what do they both mean? In this article, we’ll be going through their differences, their advantages […]

Some people might think that hiring a professional digital marketing agency, like us here at Kumo, is just another bill that needs paying each month. But what if we told you that hiring a digital marketing agency can actually increase your return on investment (ROI), almost effortlessly. In fact, it could slow down the rate […]

KPIs, or key performance indicators, is a term that’s regularly thrown around businesses, regardless of the industry you work in. But while there are more generic KPIs associated with the marketing industry, there are some that are more bespoke to content marketing specifically. In this article, we’ll be going through what content marketing KPIs are, […]

AI in content marketing might be more beneficial to you than you might have otherwise thought, especially when you consider the benefits it has to offer you. However, there are some cons that you’ll need to take into account before choosing whether or not AI-generated is the right option for you. In this article, we’ll […]

Marketing is a broad term, and each of those individual processes is very complex. It’s not often something that those who are inexperienced in the field would take on. But whether you’re looking to do it yourself or are new to the industry and are willing to learn, mistakes are made, and we’re here to […]