Category: Marketing

Marketing is facing a new concept – AI. There are some mixed feelings about AI in general, not just when it comes to AI use in the marketing industry. But it seems that the implementation of AI has split the industry down the middle, with some finding it useful and others still being wary of […]

According to Elite Business, one in four businesses have already implemented some form of AI in order to support their operations. Of those who have already used AI, and continue to use it in their workplace, 87% reported time savings equating to around 540 hours a year, claims the same source.  Therefore, it’s obvious that […]

If you work in the marketing industry, or even if you own your own business or company, then you’ve likely come across two phrases: demand gen and lead gen. While we’re all aware of the terms, how many of us actually know what they are, what they involve and what they mean for marketing? In […]

If you own a business, you’ll have likely been contemplating the best way in which to have your marketing done. There are many options available that all, seemingly, offer the same things, but when you look a little closer, not all is as it seems.  We’ll be going through what outsourced marketing means, together with […]

Start-up and small businesses are popping up and bursting onto the scene everywhere we look. Whether it’s good news, about their opening or launch, or bad news, detailing their closure, there are always small businesses or start-up companies in the media for one reason or another. But do you know what the differences are between […]