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The short answer is no, there is no such thing as a right website font. There is no one font that is the go-to for websites in general. However, it is entirely possible to choose the wrong font for your brand. This is because a website font can say a lot about you as a company. Are you fun and easy going or are you professional and serious? Believe it or not, website fonts can reflect your company personality. 

So you could argue that there actually is such a thing as the right website font. Although it’s worth noting that a font that works for one company might not work for yours. With this in mind, there are a few things you’ll need to bear in mind when it comes to choosing one that’s suitable for your business and your brand. In this article, we’ll be sharing with you some things that you should consider when it comes to choosing a website font for your business.


What do you want your font to say about you?

Website fonts will be able to reflect a wide range of different messages to your site visitors. It’s possible to choose a font that will make your business look more professional, but then there are others that will make you look far less formal and, arguably, more friendly. The good news is that there are a variety of different font types to choose from, so play with them and choose one that you think is right for your business. 

You can then take your test site and ask people to look at it. You could then ask them to note down their thoughts and provide them with some prompting questions to point them in the direction of what you’d like to know. If your testers think the font makes you look fun, but you’re going for a professional, formal feel, then you’ll need to swap out your font for something else, for instance.


Who is your audience?

It’s important that you understand who your audience and demographic is before choosing a font. If you’re aiming your website at young people, then they’ll react better to a font that has more personality than a typical Arial font, for example. If the business you’re in means that your prospective customers need to be trusting of you, then a more well-rounded font would be far more suitable. 

Would your demographic appreciate a more bubbly font or find reassurance in a more formal style? You need to understand your audience before choosing a font that will work for your business. Things you’ll need to know about your audience in order to make a more informed decision about the font you use on your website includes, but is not limited to, the following:

  • Their age
  • Their gender
  • The services or products they might be searching for
  • Their lifestyle 
  • Their occupation

Weigh up font functionality against design features

Font functionality refers to, usually, how easily the font can be read and understood. If it’s cursive, then your audience might find it hard to read. Usually, people only skim read a website page, scanning it for the information they’re actually looking for rather than reading the entire text. 

If they come across a cursive font that’s difficult to decipher, they’re unlikely to stop and take the time to understand what it says. Instead, they’ll click off your site and find another that’s easier and quicker to read. Cursive font might look wonderful, but is it functional? Probably not. You should consider the practicality of the font you’re choosing as opposed to how it looks.


Is it worth using more than one font?

Some font pairings might work well together, whereas others won’t. It can be very hit and miss when mixing two different font types together, which is why many business and website owners will opt for single font types throughout their site. If, however, this is something that you’re interested in trialling for your website, then you could pair similar fonts together, such as Alegreya and Alegreya Sans. On the other hand, you could pair contrasting fonts together, such as Libre Franklin and Libre Baskerville.


Kumo is a highly-experienced digital marketing agency with over two decades of knowledge and expertise in the industry. With a team of highly-trained professionals at the helm of our operations, including SEO specialists, PPC experts, dedicated website designers and content writers, you’ll always be able to count on us to propel our business into the spotlight. For more information about how we can help you today, get in touch with a member of our friendly, knowledgeable team – we’re always pleased to hear from you.


Author Biography


As an experienced Copywriter, Lorna enjoys creating varied content for an abundance of different industries and sectors. From detailed, informative articles to creative infographics, she's always looking to inject originality into the work she produces. When she isn't working, Lorna runs her own lifestyle blog, plays the guitar and loves to take part in charity runs.