Rebranding your business can be an overwhelming task for any business owner. But as daunting as it might seem, there are several ways in which your company can benefit from it. If you’re thinking about undergoing a rebrand, there are a few things you’ll need to think about first and one of those things is deciding whether you actually need one. So with that in mind, what are the signs that your business needs a rebrand?
Your brand might well have been established many years ago, but the world was a different place then so if it’s been a while since you last rebranded or even if you haven’t rebranded since your business began, then now would be the best time to consider a rebrand, especially if your vision and values are no longer the same.
Your customers, both old and new, need to be certain of what it is you do and what you have to offer. A rebrand will help to solidify this in their minds and also in the minds of your employees. If you feel as though the direction of your company is changing, then you should definitely look to rebrand your business.
If this is something you feel when handing out your business cards or when someone requests your website address, then it’s definitely time for a rebrand. Feeling embarrassed about your brand isn’t a good sign and it will often reflect in the overall image of your company, which is (of course) what you don’t want to happen.
If you feel as though your brand is outdated or even if it’s something as simple as the colour scheme no longer corresponding with other aspects of your business, then a rebrand will do your company a whole world of good. A rebrand will catapult your business into the 21st century, ensuring you’re as up to date as possible.
In a digital world, it’s never been more difficult to set yourself apart from the competition. It would be worth surfing the internet to see what your competitors are doing and how they’ve rebranded, if they have. If you suspect that they haven’t yet undergone a rebrand and you’re struggling to compete against them, then now would be the right time to rebrand your company to stay ahead of the game.
A merger is an important event in the world of business, so rebranding is essential to reflect your latest developments. Not only does it acknowledge what you have to offer, but it also takes the actual merger into account. This then ensures that your customers and your employees are as up to date as they can be when it comes to your company affairs.
If you have relocated, then now is the perfect time for a rebrand. Not only could your old brand have displayed the wrong location, but it might have looked outdated in the first place. A relocation will also involve, possibly, trying to hit a new audience and targeting new locations in the area.
Rebranding will set yourself up for great SEO results as it will set you apart from the crowd and it will act as a solid foundation upon which SEO services can be carried out, which is something we at Kumo Digital can offer.
You might have taken over a company that, perhaps, has a bad reputation and so it requires some dissociation to take place in order to shake the negative views. Where a rebrand will usually include the original company name, rebranding can help to make it look almost like a brand new business.
It should be thought about more as wiping the slate clean and starting again. This allows for effective SEO and PPC to be carried out as well as for brand new, SEO-rich content to be written to match your new brand. This helps to start your customers off on a positive note with your rebranded business as opposed to old customers having old, negative connotations.
A business rebrand will need the professionalism and experience of a digital marketing agency, such as us here at Kumo Digital. We have a specialist team of SEO, PPC and content experts. With over twenty years’ of experience in the industry, you’ll always be able to count on us to capture your brand and tone of voice in everything we do for you. If you would like further information about how we can seamlessly rebrand your business, get in touch with a member of our friendly, dedicated team today – we’re always happy to hear from you.
As an experienced Copywriter, Lorna enjoys creating varied content for an abundance of different industries and sectors. From detailed, informative articles to creative infographics, she's always looking to inject originality into the work she produces. When she isn't working, Lorna runs her own lifestyle blog, plays the guitar and loves to take part in charity runs.