Whether you’ve heard of newsjacking or not, it can prove to be a beneficial tactic when it comes to SEO and content creation. It’s something that journalists, bloggers and markets have been using since we started reporting on current affairs, even pre-dating the internet. But just in case you aren’t sure about what newsjacking is, we’ll go define it for you, outline the benefits and then tell you everything you need to know when it comes to implementing your newsjacking techniques.
Newsjacking was a term coined by someone called David Meerman Scott in a book that is aptly named; “Newsjacking”. Newsjacking is the name given to a specific process whereby you add your own thoughts and opinions to a top or breaking news story. Essentially, it’s the act of ‘piggybacking’ on news topics and subjects that are currently trending.
You might be wondering why newsjacking would be helpful, especially when it comes to running or prompting your business. The short answer is that if you’re adding thoughts and opinions to related news stories, then you’re helping to put your brand voice and values out there whilst also promoting your business, simultaneously. But there are a few rules you need to follow to make sure you do it properly and sensitively, which we’ll get onto in our ‘do’s and don’ts’ section.
Newsjacking might not seem like a worthwhile task, but there are actually a few ways in which newsjacking can be extremely advantageous, no matter what it is you do for a living or what you’re writing about. Whether you run your own business and are looking to increase leads or you run your own personal blog and want to get a conversation started, here are some benefits of newsjacking:
Newsjacking doesn’t cost a single penny, usually. It might be that you have to pay for an online newspaper subscription, but that’s about it. Newsjacking doesn’t need to cost an arm and a leg, like other methods of content creation. All you need is a smart device that’s connected to the internet and a worthwhile opinion on some of the world’s top news stories. You could even go around and purchase some newspapers if you’re more traditional.
The great thing about newsjacking is that the news side of things already exists. You’re building on the foundation that has been provided to you by the newspapers. In addition to that, if it’s an incredibly popular news story with constant interest around it, then you’re helping to bring in more traffic to your site whilst also encouraging engagement and conversation. You don’t need to think too deeply into the content you’re creating because it’s already there. This also helps to save time, which is advantageous in the workplace.
If you have an opinion about a popular news story, then you can news-jack. You don’t need to be a qualified writer with a degree in the English language to write a newsjacking piece. Simply write down all of your thoughts and feelings, in a way that will encourage people to talk.
If you’re worried about how it sounds if you’re not sure about your spelling or grammar, then ask someone to proofread it for you. This is easier in the workplace, but if you’re publishing to a personal blog, then there are plenty of online tools that will help you to develop your grammar and spelling further. Microsoft Word has a spelling and grammar checker tool available, but make sure it’s set to British English instead of American English.
This is because newsjacking taps into already-popular news stories. Any story that is trending already has a healthy level of interest and a captivating audience behind it, so if you news-jack it, you’ll be reeling in a whole host of readers who are almost guaranteed to read your related content. This helps if you have a business because it generates traffic, which also has the potential to increase leads and, therefore, sales.
If newsjacking sounds like something that you could get onboard with, or if you think this would be a beneficial way of increasing your audience, generating leads or increasing sales, then there are some rules you need to follow. This helps to prevent offending anyone. With this in mind, here are some do’s and don’ts of newsjacking:
Kumo is a digital marketing agency with over two decades of experience behind us. We have a team of SEO specialists, PPC experts, content writing professionals and dedicated website designers, all working together to propel your business into the spotlight and set you apart from your competitors. For further information about how we can help you today, get in touch with a member of our friendly, knowledgeable team – we’re based in Nottingham, but are pleased to serve customers throughout the United Kingdom.
As an experienced Copywriter, Lorna enjoys creating varied content for an abundance of different industries and sectors. From detailed, informative articles to creative infographics, she's always looking to inject originality into the work she produces. When she isn't working, Lorna runs her own lifestyle blog, plays the guitar and loves to take part in charity runs.